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Word on the Street
Our Word on the Street podcast provides you with ideas on how to attract and win new business.
In each episode we delve into the world of marketing and new business, speaking to the most famed agencies, businesses and membership organisations and brands from across the globe to give us an insight into their world.

We dig into various topics to find out exactly what B2B organisations and brands want and need, as well as how they like to be approached and work with agencies. Over the various seasons, we have covered topics such as how businesses can win without pitching, the power of procurement, the agency landscape, defining your value proposition and how to deliver better online pitches – as well as covering current research and future trends.
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Brave Voices. Bold Moves. Women Pioneering the Marketing Revolution. An Exclusive Collab with MAD//Fest – E28
Brave Voices. Bold Moves. Introducing the women pioneering the marketing revolution. 💪    Calling all female leaders. This one’s for you!    This episode is an exclusive collaboration between Marketing in the Madness & MAD//Fest. Marketing in the MAD//Fest? Mad Marketing? Who knows! But what we do know is that this episode content is SO […]
How to Level Up Your MarTech Game with Charles Bell, Senior Director of Solution Engineering EMEA at Contentful – E27
It is no secret that lots of marketers have been using AI to help with content generation. (I mean, you’ve only got to take a look on LinkedIn to spot a few) But content creation is only half of the battle. If you haven’t got a smooth process for getting it in front of your […]
Why LinkedIn is the Key to Winning Your Next Client with Anthony Leung, Founder of Mean Write Hook – E26
Why LinkedIn is the Key to Winning Your Next Client!   We’ve teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat.    Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new […]
How composable tech has given Vodafone Group cost saving superpowers!
Want to know exactly how Vodafone skyrocketed its bottom line by switching up its technology?    This episode is with Sam Billett, the Senior Communications and Digital Solutions Manager at Vodafone Group! He shared all of the juicy insights as to how and why composable tech gives Vodafone cost-saving superpowers. You can learn more about […]
How to Win More Clients in 2024: With Katie Street, Podcast Host & Founder of Street Agency – E24
Don’t get left behind in 2024.  It’s time to level up your sales strategies.    There are ONLY 10 Mondays left in 2023! 10 MONDAYS! This is why we had to dedicate this episode to sharing Street Agencies’ new mission and explaining exactly how we can help you level up before the end of the […]
The Art Of Comedy in Marketing: How to Make Your Brand Stand Out With Founder & CEO of Funny Women, Lynne Parker #22
It’s time to up your marketing game. This week’s episode of MITM is all about The Art of Comedy in Marketing with none other than the fabulous Lynne Parker – Founder and CEO of Funny Women. Lynne is a pioneer for women in the comedy industry. It was a pleasure to sit down and chat […]
Productize or Die: A Blueprint for Future-Ready Products With Tangent’s CEO, Leigh Gammons – E21
Stop DOING and start THINKING. If you really want to be future-ready, you need to start leveraging the cutting edge to do the laborious work, freeing you up for real insightful work.   Nobody’s better placed to get us up to speed with tech in marketing than Tangent’s CEO, Leigh Gammons, this week’s fabulous guest […]
The Power of Selling on Social: LIVE with Diary of a CEO’s Marketing Director, Grace Andrews, and Adobe Senior Manager, Andy Lambert – E20
Everyone knows Adobe & The Diary of a CEO – what do they do SO right with their social media marketing that everyone else is missing…?   There’s nobody better placed to share their social secrets than Adobe’s Senior Manager, Andy Lambert, and Diary of a CEO’s Marketing Director, Grace Andrews!   Joining us in […]
Content Marketing Strategies That Drive Real Results with Dan Knowlton
Dan Knowlton is the founder of Knowlton Agency, a creative video and social media marketing agency that works with some of the biggest brands in the world. He discusses how they’ve achieved success through entertaining yet strategic content on platforms like LinkedIn. He speaks on the importance of understanding your target audience and creating content […]
Millennials vs Gen Z: Why Age Matters (in Marketing) with Lola Davies
This episode is for marketers who want to target the right audience. We go beyond the standard demographics to really understand the different generations and how best to market to them. Think of this episode as the holy grail of marketing throughout the generations. We’ll uncover the specific dates, juicy insights and plenty of personal […]
How To Get Youth Audiences to love Your Brand with Simon Lucey, Founder of Hype Collective
Simon Lucey, Founder & MD of Hype Collective shares his experience launching an agency focused on student and youth marketing. His agency is pioneering new ways to authentically connect big brands with youth audiences. Under his leadership, they’ve helped brands like Deliveroo, Disney and Co-Op succeed through impactful campaigns co-created directly with students. You’ll discover […]
Learning from mistakes to be an effective leader, with Chris O’Connell, Leadership, Performance and Wellbeing Coach
In this episode of Marketing in the Madness, Katie Street talks to Chris O’Connell, Leadership, Performance and Wellbeing Coach. Chris is Ex-global top biller at SThree (£15m annual fees) and £25M Recruitment business owner turned purpose-driven NED and coach. Chris helps service-based business owners looking for serious growth, he is also an advocate of Mental […]
How To Generate More Revenue with RevOps Automated CEO Natalie Furness
Natalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes and data systems. Natalie is ranked in the top 10 Revenue Operations LinkedIn thought leaders worldwide. She is president of the RevOps Research Collective and internationally recognised author of The Annual RevOps […]
Implementing digital marketing transformation, with Head of Marketing at HSBC, Caroline Harrison
In this episode of Marketing in the Madness, Katie Street speaks with Caroline Harrison who is the Head of Marketing at HSBC. As Head of Marketing Wealth and Personal at HSBC, Caroline is responsible for managing all performance marketing channels and customer engagement and leads a team of 40 people. She has over 15 years […]
The key marketing trends to focus on, with Hubspot Academy’s Senior Manager, Kevin Dunn
In this podcast Katie speaks with Kevin Dunn, a PMP® certified project manager and senior manager at Hubspot Academy, where he leads the team responsible for partner and developer education. Kevin is also a recent finalist for the ACE Voice Award from CustomerEducation.org and the host of Agency Unfiltered, a weekly podcast featuring agency owners […]
Metaverse marketing – is it right for your audience? With Global Strategy Lead at Electronic Arts, Perla Bloom
In this episode of Marketing in the Madness, Katie Street talks to Perla Bloom, Global Strategy Lead at Electronic Arts and a Co Host of an Entertainment and Technology podcast, Think Twice. With experience in a variety of industries, from FMCG, Financial Services, Telecoms, Luxury and now gaming at EA Games, Perla works on both […]
What are you exceptional at? With business leader and author William Buist
William is a mentor to business leaders and the author of the book, Intentional Mastery. He specialises in guiding his clients along the journey to mastery so that they can deliver consistently excellent customer service. William is a Fellow of the Professional Speaking Association (PSA UK) who speaks on building better business and intentional mastery. […]
Advocating mental health in the workplace, with Co-Founder of Livity, Michelle Morgan
In this episode of Marketing in the Madness, Katie Street talks to Co-Founder of Livity, Michelle Morgan. Not only is Michelle a female leader and Co-Founder of agency Livity and Chair for DARE Pictures, she is also an ambassador for Mental Health First Aid (MHFA) England as well as, and Founder of Pjoys – PJs […]
Accelerate your audience growth using community marketing, with the CMO of Guild, Michelle Goodall
Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups, and networks. A recognised speaker and specialist in digital marketing, community strategy, social media, comms, and content. She has 25 years of marketing & comms experience in a mix of agency and client-side roles, including at Econsultancy, Lexis PR, and Access Intelligence. She […]
2023 BenchPress Report – Everything You Need to Know, with Head of Commercial at The Wow Company, Rory Spence
Rory Spence is Head of Commercial at The Wow Company, an accountancy company based in Andover, Hampshire. Rory is part of the team that produces the UK’s largest annual agency benchmarking survey, Benchpress. The report was first published in 2012. Rory started at Wow in 2013 as an apprentice, then progressed to Client Manager and […]
Taking a human approach in B2B marketing, with Katie Street
Street Agency founder Katie Street talks to Kate Munday— award-winning speaker and communications coach, and Creative Business Partner at Google’s Creative Works—about her extraordinary career history, from her early days as a sales rep to founding her own award-winning agency. As well as her professional journey, Katie reveals some of the challenging personal circumstances that […]
Convert leads into loyal, raving fans, with CEO of Pepped Lifecycle Marketing Agency, Georgie Carter
Georgie Carter is the CEO & Founder of Pepped Lifecycle Marketing Agency, a lifecycle marketing for health and wellness businesses. She is one of The Telegraph Top 100 Female Entrepreneurs to Watch and has over a decade of experience specialising in lifecycle marketing and CRM, and a proven track record of converting leads into fiercely […]
MADFest, disruption and the future of events, with co-founder at MADFest, Ian Houghton, and MADFest content director, Luke Wilcox
Ian Houghton is the co-Founder at MADFest, a marketing, advertising and disruptive tech festival that’s been held since 2018. He’s joined by Luke Wilcox, MADFest’s content director to discuss how MADFest was born and what you can expect in 2023. This episode covers: How the idea for MADFest was born in a pub Why MADFest […]
Behind the mic with Katie Street
Katie Street, founder of Street Agency and host of the Marketing in the Madness podcast, sits down with James Burtt, co-founder of Phonic Media and host of the Building the Brand podcast, to talk about her career path and reasons for launching her new podcast. This episode covers:    How Street grew to 200k in […]
Marketing with purpose, with the CMO of The AA, Mark Felix
Mark Felix is Group Chief Marketing Officer and Chief Commercial Officer for The AA. Previously he was part of the Executive team at MoneySupermarket.com, responsible for the Insurance & Energy divisions as well as Brand, Customer and Operations. Prior to this he held senior Digital Leadership roles as Online Director at John Lewis and Head […]
From a failing business to a successful 6-figure agency, with Amelia Sordell
Amelia Sordell is a speaker, content creator and Founder of Klowt—the first of its kind personal brand marketing agency. Amelia launched her first business—a clothing brand—aged 21. After the business failed, Amelia’s resilient attitude meant she pivoted her career to become a tech headhunter, where she quickly discovered the reach and positive power that an […]
All the things you need to know to scale your marketing
The Word on the Street Podcast has been an incredible journey for Katie and Street Agency, and it has taught us so much. We have had so many incredible guests on the Podcast talking about everything from marketing, to winning new business, to growing an agency. Katie and her guests have also discussed personal struggles, […]
Using a marketing first approach strategy, with Kevin Dunn
This episode is a podshare with Kevin Dunn, host of the HubSpot Podcast – Agency Unfiltered. Kevin Dunn is a PMP® certified project manager, a recent finalist for the ACE Voice Award from CustomerEducation.org, and a senior manager of HubSpot Academy, where he leads the team responsible for partner and developer education. He is also […]
Brand harder or go home, with Konrad Sanders
Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMW and plenty more. His mission? To break the […]
Our sponsor
Word on the Street is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights, delivered by our panel of industry experts, leaders, and partners.   
 
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency today.