Marketing with purpose, with the CMO of The AA, Mark Felix

Mark Felix is Group Chief Marketing Officer and Chief Commercial Officer for The AA. Previously he was part of the Executive team at, responsible for the Insurance & Energy divisions as well as Brand, Customer and Operations. Prior to this he held senior Digital Leadership roles as Online Director at John Lewis and Head of Online at Sainsbury’s. Mark is an experienced executive digital leader with vast experience leading large teams across multiple sectors and industries. His deep digital, commercial, marketing, analytical and strategic skills were born from an early career in strategy consulting. 

This episode covers:   

  • Linking marketing to a business’s purpose
  • Creating a strategy from purpose and values
  • The power of data analytics
  • The marketing campaign Mark is most proud of
  • Earning and keeping customer loyalty
  • The future of car ownership and driver behaviour
  • Why the subscription model is so successful

Links & references:

Katie Street:

Mark Felix:

Get in touch: [email protected]

Watch on YouTube: