Why do most businesses struggle with this?
Well in any B2B market only 5% of your potential audience actually need your products or services at the time you want to sell to them. Therefore, most businesses who are taking a sales first approach are missing sales opportunities, by trying to sell to prospects when they don’t actually need them.
That’s why we take a more modern, marketing focussed approach to solving the sales problem many B2B businesses face. Enabling businesses to supercharge their ability to grow by building scalable, marketing-led sales programmes that build engagement that helps solve the sales problem now, and forever.