Why LinkedIn is the Key to Winning Your Next Client with Anthony Leung, Founder of Mean Write Hook – E26

Why LinkedIn is the Key to Winning Your Next Client!


We’ve teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat. 


Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new business and grow an engaged audience. He explains the power of storytelling, using the right content and being smart enough to repurpose content specifically for the channel. You have to know your audience’s behaviours in order to appeal to them.  


Together, we discuss how LinkedIn can be a game changer for your business and for your personal brand. Let’s be honest, LinkedIn was never the coolest social platform on the block. But recently it’s fair to say it’s had a major glow up. LinkedIn is the channel I spend most of my time and energy on when it comes to attracting new leads and building genuine relationships with my audience. 


LinkedIn isn’t just a platform; it’s a powerhouse for B2B marketing and personal branding. If you start using LinkedIn as your go to marketing tool, I promise you it will be the key to unlock your next client’s door. 


To find out HOW and WHY you should be using LinkedIn, you’ll need to listen to the episode. You won’t regret it! 


This episode covers:

  • Leveraging LinkedIn for B2B marketing and social media strategy
  • The power of repurposing content
  • Using social media platforms to build community
  • How b2b brands can learn from campaigns for Just Eat and Pret 
  • Content creation strategies
  • Using LinkedIn for personal branding


Episode highlights


“I’ve looked at stats where almost half of social traffic to b2b sites come from LinkedIn. So this thing is a beast. ” 5:56  Anthony Leung


“In terms of how people now search for b2b suppliers, using those social media platforms something like 70% of the research is done on LinkedIn. So if you’re not on LinkedIn, and putting out thought leadership and driving,  I guess your influence on your prospects and helping them solve the problems that they have, using social channels, to me, your business isn’t going to last that long, because that’s where the research is happening.” 7:15  Katie Street

“My bet is that it’s going to be the same for the next 30 years, because everybody wants to be the next Tiktok. But no one wants to be the next LinkedIn. Nobody wants to go to that place and go against Microsoft money.” 9:21 –  Anthony Leung


“What I’ve learned from JustEat was the importance of having a character behind your brand, because you can say all these things about your values, all the stuff, but if it’s not proven in action, or if it’s not proven in, in your content, then it does exist. It’s just words. ” 12:14  – Anthony Leung


“Take your long form content, break that down, break it down into a way that’s digestible and enjoyable to to consume” 22:40 – Anthony Leung


“So I think we need to shift that focus so that we’re able to let our social media teams breathe, and let them do the best work. So yeah, I think, you know, white papers, still do them. But also invest after that content is done as well.”  26:40 – Anthony Leung


Links & references


Katie Street


Street Agency


Anthony Leung


Natalia Talkowska


Harry Mack