How To Get Youth Audiences to love Your Brand with Simon Lucey, Founder of Hype Collective

Simon Lucey, Founder & MD of Hype Collective shares his experience launching an agency focused on student and youth marketing. His agency is pioneering new ways to authentically connect big brands with youth audiences. Under his leadership, they’ve helped brands like Deliveroo, Disney and Co-Op succeed through impactful campaigns co-created directly with students.

You’ll discover how to cut through to today’s audiences, why user-generated beats polished content, and the platform changing how Gen Z plans everything from trips to careers.


Key Takeaways 

  • The importance of co-creating campaigns with students to understand their real wants and needs
  • How user-generated content on platforms like TikTok is often more effective than polished ads
  • Trends in how Gen Z searches for information (e.g. researching trips on TikTok before booking on Google)


Links & references:

Katie Street:

Simon Lucey:

Hype Collective:


Get in touch: [email protected]