Taking a human approach in B2B marketing, with Katie Street

Street Agency founder Katie Street talks to Kate Munday— award-winning speaker and communications coach, and Creative Business Partner at Google’s Creative Works—about her extraordinary career history, from her early days as a sales rep to founding her own award-winning agency. As well as her professional journey, Katie reveals some of the challenging personal circumstances that she believes have formed part of her ambitions and hunger for success, as well as instilled considerable resilience.

This episode covers:   

  • Katie’s early life and how she ended up in marketing
  • Initial entrepreneurial ambitions
  • Entry into the agency world
  • Why Katie founded Street Agency
  • Why only 5% of UK businesses are female-founded
  • The motivation behind starting Marketing in the Madness
  • Katie’s future plans and ambitions

Links & references:

Katie Street: 

Kate Munday: 

Get in touch: [email protected]

Watch on YouTube: