Implementing digital marketing transformation, with Head of Marketing at HSBC, Caroline Harrison

In this episode of Marketing in the Madness, Katie Street speaks with Caroline Harrison who is the Head of Marketing at HSBC.

As Head of Marketing Wealth and Personal at HSBC, Caroline is responsible for managing all performance marketing channels and customer engagement and leads a team of 40 people. She has over 15 years of digital marketing experience and her role at HSBC is to grow digital sales, foster effective collaboration and deliver innovative and data led marketing for the bank. In the podcast Caroline also talks about her career and the things she’s learnt in previous roles which include Online Acquisition Manager at Banco Santander, Digital Marketing Manager at Barclays, Senior Manager Digital Acquisition at American Express. Head of Acquisition News UK.

In this podcast Katie and Caroline discuss the innovations in marketing and the technology advancements needed to create seamless digital experiences for HSBC’s customers. They also talk about being a female leader and ways to foster a great culture with modern approaches in the world of work.

In this episode you will hear: 

  • How to drive innovation
  • The fundamentals of marketing 
  • Converting challenges into opportunities 
  • The technology banks need to adopt for their customers
  • Taking risks (in a measured way)
  • Learning from the things that don’t work 
  • Fostering a good culture and growing a team in a large corporation 
  • Balancing work with being a parent 
  • Female empowerment 
  • Modern approaches in the world of work

Links & references:

Katie Street:

Caroline Harrison: 


Get in touch: [email protected]