Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups, and networks.

A recognised speaker and specialist in digital marketing, community strategy, social media, comms, and content. She has 25 years of marketing & comms experience in a mix of agency and client-side roles, including at Econsultancy, Lexis PR, and Access Intelligence.

She has worked with LOCOG (London2012), V&A Museum, General Mills, BBC, Coca-Cola, Econsultancy, Penguin Random House, Viacom, Unilever, Diageo + many others.  

Co-author of Community-Based Marketing (CBM) Best Practice Guide, she has also lectured in Community Strategy at Manchester Metropolitan University.

This episode covers:   

• Community marketing 
• Community platforms 
• The benefits of professional communities 
• How to build trust and a supportive community space 
• Making the world a better place
• Creating your own community channel 
• Community qualified leads (CQL’s) 
• How focusing on community marketing will help you grow your audience and business 
• The periodic table of community strategy 

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Michelle Goodall: https://www.linkedin.com/in/michellegoodall/  

Guild: https://guild.co/profiles/189/michelle-goodall 

Twitter: https://twitter.com/greenwellys

Happiness Community https://thehappinessindex.com/

Marketing meetup: https://themarketingmeetup.com/about/
Marketing society: https://www.marketingsociety.com/ 

The periodic table of community strategy: https://guild.co/blog/periodic-table-community-strategy/ 

Community based marketing best practice guide: https://guild.co/blog/what-is-community-based-marketing/

The Art of Gathering: How We Meet and Why It Matters: https://bit.ly/3yMsCUt 

The Art of Community 2e: Building the New Age of Participation: https://bit.ly/3JxiWU0 

Watch on YouTube: