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Our Marketing in the Madness podcast gives you fresh marketing ideas and insights into attracting and winning new business in this fast-changing and mad, mad world!
From the heads of major brands to top influencers and female powerhouse leaders —Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career.

With each episode, we dive deep into the topics and content that YOU want to hear —innovative approaches, new tech, emerging trends, personal branding, leadership and so much more. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.

Marketing in the Madness answers your most pressing questions and equips you with the tools and knowledge to overcome your biggest marketing challenges and achieve your hairiest, scariest goals. So what are you waiting for, go and give it a listen!
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Why people are the most important tool in your business
In this episode, we speak to Jonathan Leafe, the Managing Director of Leafe Consultancy. His extensive career has seen him working both in-house and in-agency before starting his own agencies, Leafe and Marr, and then Strawberry, a thriving ecommerce agency. Jonathan is now a consultant helping Digital Marketing and Creative agencies fulfil their potential. In […]
with Jonathan Leafe, the Managing Director of Leafe Consultancy - S5 Ep15
Why we should be ditching the guidelines and becoming disrupters
In this episode we speak to Rory McEntee, Brand & Marketing Director at Gymbox. He started his career in agencies, working on household brands such as McDonalds and Heineken. He then went onto in-house marketing roles at Everyman Cinema, Paddy Power, Pappa Johns, Cineworld, Pizza Express and Benugos. He tells us how his campaigns have […]
with Rory McEntee, Brand & Marketing Director at Gymbox - S5 Ep14
Compelling Pitches and Crafting The Perfect Positioning
In this episode we speak to Ryan Hall, Founder and Chief Growth Officer at The Zeitgeist. With over 20 years experience in Business positioning, strategy and revenue growth for leading global brands in their field Ryan and his team help businesses and brands that need the right positioning and purpose to achieve growth – they […]
with Ryan Hall, Founder & Chief Growth Officer of The Zeitgeist - S5 E13
Maximising The World’s Largest Professional Network
In this week’s episode, we’re joined by Annabel Hartle, Senior Client Solutions Manager at LinkedIn. With over a decade of varied experience in digital marketing, Annabel has a huge amount of online content engagement tactics that she shares in this show and, of course, we deep dive into LinkedIn itself, looking at best practice for […]
with Annabel Hartle, Senior Client Solutions Manager at LinkedIn - S5 Ep 12
Creating value in your proposition
On this episode of Word On The Street, we have the pleasure of discussing the extensive experiences of c-suite level, PR, communications, and marketing expert Sarah Shilling. Sarah started her career working with global PR agency Ketchum and then went on to apply the skills acquired to provide brand marketing and communications counsel for organisations […]
with Sarah Shilling, EMEA EVP at Porter Novelli - S5 E11
Crafting The Perfect Emails That Prospects Can’t Resist Opening
On this episode of the podcast we talk about the tactics and techniques of creating powerful emails that your prospects really can not resist opening. For this show, Katie is joined by a fellow Street Agency team member Claudia Pharoah who is something of a wizard when it comes to driving new business using the […]
with Claudia Pharoah - S5 E10
Marketing That Drives Purpose, Vision and Impact
This week on Word on the Street we’re joined by Peter Markey, Chief Marketing Officer (CMO) for Boots where he is responsible for heading up all aspects of brand and marketing for the UK and ROI. As you might expect from someone with such a top-level position at such a renowned household name business Peter has […]
with Boots CMO Peter Markey - S5 E9
Overcoming Uncertainty with Sam Conniff – Author of Be More Pirate
On this episode, we are joined by the amazing Sam Conniff, writer, director, producer, and professional rule breaker! Sam is something of a monumental plate spinner, juggling his time being the Author of best-selling “modern life-bible” Be More Pirate, plus spreading himself across various writer/producer/directing roles including Uncertainty Experts which is an immersive experience scientifically […]
with Sam Conniff, Director of Uncertainty Experts, S5 E8
The Power of Pricing and Profitability
On this episode of Word on the Street, we talk to Rory Spence. Rory is an Account Manager at The WOW Company and spends his time helping business owners grow, specialising in getting agencies to focus on increasing their profits, streamline their financial processes and be able to take more time to work on the […]
with Rory Spence, Account Manager at The WOW Company - S5 E7
Creating Content That Sells
On this episode of Word On The Street we talk with Kathryn Strachan from Copy House Ltd. This conversation features a very proactive and busy MD who started the agency by herself as a freelance copywriter and is now running a fast-growing business that is focused on producing great content whilst delivering ‘American-style customer service’. […]
with Kathryn Strachan from CopyHouse - S5 E6
Creating An Iconic Agency Brand
When people in the industry talk about iconic agencies, the amazing Frank PR will definitely be one of those that springs to mind. In this podcast, we find out what goes on behind those iconic doors with Founder Graham Goodkind. As well as leading Frank, Graham now also holds board-level and advisory roles in other […]
with Graham Goodkind, Chairman & Founder at Frank PR - S5E5
Client Engagement and New Biz Development In The World of Experience Design
In this episode, we get a unique opportunity to discuss agency life from both a client focus and a new biz viewpoint because we are joined by Louise Boothroyd and Ed Walker from Foolproof. Foolproof is an experience design agency that specialises in end-to-end digital product and service design for global brands. Louise is Head […]
with Louise Boothroyd and Ed Walker from Foolproof - S5 E4
Your People Really Are Your Biggest Asset
On this episode of Word on the Street Podcast we are joined by Leon Milnes, Co-Founder of We Are Adam, who are considered sector leaders in helping ambitious businesses find great people! The award-winning digital recruiters have a great tagline which is “We want to get to know you from Adam” …and they’re not just […]
with Leon Milnes - S5 E3
Attracting and Winning New Business
In this episode of Word on The Street, we talk to CEO and Founder of FireWorx, Daniel Smith. Those in the industry may already know of Daniel as FireWorx is now recognised as one of the UK’s top 10 independent marketing communications agencies by The Drum for the work the agency does in helping their […]
with FireWorx’s Dan Smith - S5 E2
The Real Journey Of Growing An Agency
In our bonus episode to kick start season 5 of our podcast, Katie sits down with Nathan Anibaba, Founder and Managing Director, Agency Dealmasters and Lucy Mann Founder Gunpowder Consulting Ltd and host of podcast Small Spark Theory®, these are two people we are big fans of at Street and they are the King and […]
with Nathan Anibaba and Lucy Mann, Bonus Episode
Why You Need To Hype Yourself and Brand Yourself
In this episode, Katie is having a massive fan-girl moment as she sits down with an expert and author whose work she is a big fan of, we are talking about the one and only Lucy Werner. Lucy is a PR expert and has just released her brand new book; Hype Yourself & Brand Yourself. […]
with Lucy Werner, PR Expert at The Wren, S5 E1
The Ever-Changing Marketing Sector
Marketing is always seen as a fast-paced, constantly shifting and always innovating sector and the recent few years that we’ve gone through in business has sped up the velocity of change even more. The marketing and comms sector is always on the cutting edge of the latest practices and the newest ways of working but […]
with Lynn Lester, Managing Director of Events at The Drum, S4 E10
Negotiating More New Business
As we all know, sales is the lifeblood of any business but how many of us actually assess each step of the sales process to see what is working and what needs tweaking. Yes, we might look at overall conversion rates, but do we ever consider the power and importance of the negotiation process (and […]
with Mike Lander, Chief Executive Officer at Piscari - S4 E9
Creating a Purposeful Approach To Business Development
Business Development is one of those areas of agency life that is often misunderstood – it is about so much more than just getting sales through the door, when you understand it correctly. On this episode of the podcast we are going to delve deeper into the world of Biz Dev and discuss, at length […]
with Business Development adviser and Non-Exec, Ben Potter - S4 E8
The Power of Data
In this episode we talk to Katie De La Cruz who has recently taken the leap from a long career in the insurance industry – managing employee relations and wellbeing – into the marketing sector, with us here at Street. Katie, who has previously held a number of team-focused roles has shifted from solely focusing […]
with Katie De La Cruz, Campaign Success Manager at Street Agency - S4 E7
Crafting and Presenting The Perfect Pitch
After recently bringing Catherine in to train our team at Street Agency we were keen to get her on to the podcast to share her wealth of experience on the show and to have a deep-dive conversation on presentation and pitching. This episode isn’t just about how to polish your pitch deck to convert more […]
with Catherine Allison, Trainer and Director of Master The Art - S4 E6
Lesson On Sales From The UK’s Top 6000 Spenders
Let’s face it – the world of sales can be tough – even using that word can cause some of us to have a psychological response, so in this episode we have bought a guest that loves everything to do with sales and media… and will make you love it a bit more too! Our […]
with Amanda Ruddy, Head Of Sales at ALF Insight - S4 E5
Pressures Of Being First To Market In A New Sector
In this podcast we’re joined by Katie’s new bestie Hayley-Jane Doyle! Hayley-Jane currently holds the role of Marketing Director for Seedlip and they’re not only in a fast growing sector, they’re actually the first in that fast growing sector, somewhat pioneering the way.  In this episode  podcast we talk about: How agencies should approach brands […]
with Hayley-Jane Doyle, Head of Marketing for Seedlip - S4 E4
The Future Of The New Biz Agency Space
We say it every week, but our podcast is once again packed full of insightful knowledge, tips and tricks in and around the new biz agency space! We’re joined by Daniel De La Cruz, Founder and Chief Learner of Polymensa as we talk about his journey, outlook and ethos as well as strategy, advice and future […]
with Daniel De La Cruz, Founder and Chief Learner of Polymensa S4 E3
Facts and Stats Around Agency Growth
Agency Growth is the main topic here and this is a very tip heavy podcast, so make sure you have your pen and paper at the ready. Peter Czapp, Co-Founder of The Wow Company and The Agency Collective, and the man behind the agency BenchPress report talks to Katie about lots of stats and facts […]
with Peter Czapp, Co-Founder at The Wow Company - S4 E2
Business Development Best Practises
Welcome to the brand new series of Word on the Street Podcast where we’re delighted to be joined by Jody Osman Group Director of Business Growth at Propeller Group and Co-Founder of The BD100 and Tanba, and Richard McHardy, the BD100 and Tanba Co-Founder to discuss best practises, ways to increase the efficiency of your […]
WITH JODY OSMAN, and RICHARD MCHARDY, both CO-FOUNDERs OF TANBA & THE BD100 S4 E1
Sales, Relationships and Automation
In this episode we have somewhat of a ‘case study’ with one of our clients Jamie Willey from Tribal and we’re also joined by Andrew Nicholson from our sponsor Kulea. We enjoy a laugh and a wine whilst we talk through Jamie and Andrew’s experiences in growing their business through generating and converting leads. We […]
With Business Development Director at Tribal Worldwide London, Jamie Willey and Co-founder and CEO at Kulea MA, Andrew Nicholson S3E12
Creating Mass Content Reach Without The Overwhelm
Content, content, content – it’s all we seem to talk about in this new multi-media, multi-platform, multi-audience based world isn’t it! But there’s a reason why you hear common phrases like ‘Content Is King’ so regularly and that’s because it really is imperative to your mission to get this stuff right! Having said how important […]
with Katy Howell, CEO of Immediate Future S3E11
Sales and social proof
Sales… even reading that word made you think (maybe even feel!) something didn’t it!? The love or hate of sales is so frequently discussed, but what you hear much less frequently is practical tactics on how to make selling easier and even enjoyable. As marketing agency owners we need to be able to sell; regardless […]
with Matt King, Founder of Sales Change - S3 E10
Expanding your agency using tech, systems and relationships
Relationships, often discussed but how often are they actually given the focus that they deserve, in this episode we talk about how important relationships can be in order to expand and how – as an agency – you can still even benefit from the work you turn away. Our guest in the hot seat for […]
With Jim Hawker, Founder, Investor and Trustee of Threepipe Reply S309
Accelerating Results With Digital
Software and code is at the heart of everything. It’s changing business and society like never before and today on the podcast we bring you a conversation about how the latest tech and ways of working gives businesses and brands the edge that every company wants. We are joined by Chief for Business Development Will […]
with Will Sargeant, Chief for Business Development at AND Digital - S3E08
How Agencies Can Win Without Pitching
The agency world is seen as very fast-paced, very creative, very innovative and very forward-thinking but, as you will hear in this deep-dive conversation between Katie Street and Blair Enns, the same can’t be said for how marketers sell their services. The infamous world of intricate, costly and time-sapping pitching for business has long been […]
with Blair Enns, CEO, Win Without Pitching, S3E07
The Power Of Procurement
Procurement has long been overlooked within the marketing sector, but the recent global shutdown and the – almost – overnight change in how we do business showed just how important it is to be able to have a speedy and agile procurement process in place. And who better to explain just how vital the specialism […]
with Tina Fegent consulting, Founder, Tina Fegent - S3E06
Deliver better online pitches by perfecting your presentation skills
Even reading the words ‘zoom fatigue’ can be enough to elicit the exasperated response that turns you off from a call, event or presentation. Believe it or not, small changes in your demeanour and approach can turn a bog standard call into a rousing and engaging call to action! Who better to lead your presentation […]
with International Speaking Coach Peter Hopwood - S3E05
Winning high value clients
The rules are different when you’re working with the top 1% – the need for personalisation and an easy-to-digest format when you prospect is paramount. Advocating the emphasis on account-based marketing, trust and inspiration from potential business partners is Harri Evans, Head of Global Digital Marketing at Barclays. Harri shares his view on why he […]
with Barclays Private Bank, Head of Global Digital Marketing, Harri Evans - S3E04
Building a bustling agency network from scratch
Every bustling agency network has to start from a single point. Taking the right steps on that journey requires patience, and a nurturing of relationships which can take years to build. One such man who has managed to build a rich community of agencies willing to grow together is the Founder of Agency Hackers, Ian […]
with Agency Hackers Founder, Ian Harris - S3E03
The future of media and digital transformation
If there’s one source of information that the agency world could consider a holy grail for transforming new business and marketing strategies, it’s The Drum. So who better to pull back the curtain on how they’ve diversified and facilitated international, cross-border business and learning, than their Co-Founder, Diane Young. Diane joins Katie Street to unveil […]
with Co-Founder of The Drum, Diane Young - S3E02
BenchPress – exclusive early insights! Benchmark your agency against the best in the UK
What strategies were implemented by 2020’s most successful UK agencies? How does the UK agency landscape compare to the rest of the world? How do agencies improve their profitability?  Learn all this and more on this awesome season three premiere of the “Word on the Street” podcast where Katie Street is joined by Peter Czapp, […]
with The Wow Company Co-Founder Peter Czapp - S3E01
Accelerate your new business opportunities in 2021
The start of a New Year is the perfect time to reflect, reengage and react to accelerate your agency’s new business opportunities in 2021. As two shining beacons of agency knowledge within Street Agency, our very own Dom Brancaleone and Nicola Cheese feature on this very special bonus episode of “Word On The Street” to […]
with Street Agency’s Dom Brancaleone and Nicola Cheese - S3 BONUS
Our sponsor
Marketing in the Madness is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights, delivered by our panel of industry experts, leaders, and partners.   
 
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency today.