Why we should be ditching the guidelines and becoming disrupters

In this episode we speak to Rory McEntee, Brand & Marketing Director at Gymbox. He started his career in agencies, working on household brands such as McDonalds and Heineken. He then went onto in-house marketing roles at Everyman Cinema, Paddy Power, Pappa Johns, Cineworld, Pizza Express and Benugos. He tells us how his campaigns have been making massive waves in the industry and why you should be brave with your marketing.  

In this episode you will hear:

  • How to make successful campaigns
  • Can you utilise disruptive content to secure PR coverage?
  • What does Gymbox look for in an agency?
  • How Gymbox works with agencies

Links & references

Katie Street:

Rory McEntee:

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Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.  

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.

Key Moments

I think for anybody it’s important for your own personal brand and your personal experience of what you want to do and having a vision around how you want to be perceived. Rory [7:20] 

 “you want to do things, or at least I certainly do want to do things that are pushing my boundaries and doing things that are slightly different” Katie [8:29]

“I don’t know if it’s a good thing or a bad thing, but I don’t see work as work, its clique ‘Find a job you love and you’ll never work a day in your life’ but it is actually true. Rory [8:46]

“If I’m at the cinema and I enjoy myself personally, but I always think how can I take some of these ideas and take it into my world? Rory [9:10]

“for anyone out there listening, don’t be afraid to just try something, if it doesn’t work no one is really going to see it.” Rory [12:57]

“I think we’re seeing more now, like gym shark, Younger and more vibrant start-ups that have that bravery in them!” Katie  [13:36]

“I think that’s a recipe for success, when you’re thinking about your marketing campaigns, you want to do things that are going to give you stand out.” Katie [13:51] 

“By creating a brand that people see as an entertainment brand or personal care brand it means agencies in London wanting to work with us and giving us ideas.” Rory [14:51]

“The ideas may be similar but actually I buy into the people and I buy into that person so if it’s a neck and neck creatively I go ‘well I want to work with them’ so it’s important and people forget that.” Rory [26:18]