Creating Content That Sells

On this episode of Word On The Street we talk with Kathryn Strachan from Copy House Ltd. This conversation features a very proactive and busy MD who started the agency by herself as a freelance copywriter and is now running a fast-growing business that is focused on producing great content whilst delivering ‘American-style customer service’. This episode delves into how great content can genuinely help with sales and Kathryn’s own agency is a great testament to exactly that. 

As well as leading a fast-growth agency, Kathryn spends her time teaching others about copywriting, speaking at events, and ensuring knowledge is publicly available to demystify the often misunderstood world of SEO.

Kathryn is a respected speaker for the likes of Semrush, her agency was shortlisted for Small Business of the Year Edinburgh 2020 and she was a Judge at the 2020 Content Marketing Awards, so this is someone who knows her craft and has grown her agency because of it. 

In this episode we discuss:

  • Creating a powerful new biz strategy
  • What it takes to achieve accelerated business growth
  • Attracting new clients and winning big accounts 
  • How to keep staff happy and engaged
  • The importance of consistency
  • Why content needs to focus on helping people and not being pushy

Links & References

Katie Street:

Kathryn Strachan 

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content, and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency. 

“Facebook when we won them, they actually gave us feedback as to why they had chosen us” – Kathryn Strachan [08:51]

“Whatever kind of agency you are, at the end of the day, people are buying your people” – Katie Street [11:25]

“One of my core mottos is; happy team, happy clients” – Kathryn Strachan [11:58]

“I always tell clients, you do something regularly so people get used to it” – Katie Street [22:45]

“It did take us a while to start practicing what we preach” – Kathryn Strachan [24:14]

“You pack the snowball and you push it down the hill” – Kathryn Strachan [27:05]

“The biggest problem that we see from clients is exactly what you said” – Katie Street [30:47]

“The goal of marketing is to turn marketing leads into sales leads” – Kathryn Strachan [31:42]

“You’ve always got to be thinking, what’s the next level up?” – Katie Street [38:04]

“I think that disconnect with sales comes from the thinking of it as traditional sales” – [40:00]