The Power of Data

In this episode we talk to Katie De La Cruz who has recently taken the leap from a long career in the insurance industry – managing employee relations and wellbeing – into the marketing sector, with us here at Street.

Katie, who has previously held a number of team-focused roles has shifted from solely focusing on people into focusing on data – which she would never have thought was the case even a few years ago! Her relationship building skills made her a must-hire for us and as our Campaign Success Manager, Katie has a deep interest in digital marketing and has developed her knowledge of SEO and analytics, which perfectly slots her into our power team!

In this episode Team Street talk about:

  • Data is not generic, you must look for the nuances
  • What Katie accidentally learned and how that has now become very useful
  • Attracting and engaging an audience
  • How Street Agency operates its campaigns
  • The importance of data and what to look for within it
  • The key data pools that we use

Links & References

Katie Street:

Katie De La Cruz

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“Invest the time upfront and you’ll get better results” – Katie De La Cruz [10:16]

“We get the same results for small, lesser known clients as we do for the bigger, larger, famed, networked agencies” – Katie Street [13:24]

“It does help a lot when you understand who you are and the problem you’re solving for brands” – Katie De La Cruz [14:16]

“There’s nothing worse, from a brand’s point of view, clicking a link and going, I like what they do, but I don’t know what they can do for me” – Katie De La Cruz [14:40]

“When we look at the big agencies vs the small agencies, there’s often nothing in it” – Katie De La Cruz [15:24]

“You’ve always got those dream clients, the ones you want to speak to” – Katie De La Cruz [17:11]

“Do have your ideal clients, but also maybe test, do a separate campaign to an upcoming market” – Katie Street [18:53]

“We’re still seeing really good engagement, people are still thirsty for knowledge”  – Katie De La Cruz [20:53]

“Fomo doesn’t work anymore” – Katie De La Cruz [22:20]

“Use that power language, like ‘sorry you missed this because there was some awesome tips’, they’re much more likely to continue to engage with you” – Katie Street [23:49]

“I think there is power in making sure you’re constantly engaging, constantly offering a CTA” – Katie De La Cruz [25:23]

“I think the sequencing of your email is something” – Katie Street [27:07]

“The brand has to match the content you’re sending out” – Katie De La Cruz [29:30]

“Especially for starting conversations, that’s been a great thing for me, now they’re not in my bulk sends anymore” – Katie De La Cruz [31:04]

“Content will and will always be King/Queen” – Katie De La Cruz [33:07]

“If you aren’t producing content as an agency, you need to be” – Katie De La Cruz [33:27]

“It all starts with really awesome content” – Katie Street [33:56]

“Making sure you’ve got insightful helpful content as part of your plan and not just case studies and exciting news” – Katie Street [36:15]

“If someone emails you, don’t just reply, reply and ask them an open question” – Katie Street [44:08]