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Word on the Street
Our Word on the Street podcast provides you with ideas on how to attract and win new business.
In each episode we delve into the world of marketing and new business, speaking to the most famed agencies, businesses and membership organisations and brands from across the globe to give us an insight into their world.

We dig into various topics to find out exactly what B2B organisations and brands want and need, as well as how they like to be approached and work with agencies. Over the various seasons, we have covered topics such as how businesses can win without pitching, the power of procurement, the agency landscape, defining your value proposition and how to deliver better online pitches – as well as covering current research and future trends.
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AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation
AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth? In this episode of Marketing and the Madness, Katie Street sits down with AI […]
These Insights from LinkedIn B2B Institute Will Change Your B2B Marketing Strategy Forever!
B2B marketing is undergoing a transformation, evolving from its traditional, sales-driven roots to a dynamic, strategic powerhouse. But it’s not just about the tools and tactics; it’s about understanding the psychological depth, fostering human connections, and building resilient brands in an ever-competitive market. Welcome to another episode of Marketing in the Madness! This time, Jennifer […]
How a Former Google Leader Rewrote the Rules of Personal Brand
In the current overcrowded market dominated by digital presence, social media influence and ever changing professional landscapes, having an authentic personal brand that stands out is now more important than ever! Women across the industry are challenging traditional norms, breaking barriers, and owning the room with an unapologetic personal brand. In this sparkly episode of […]
How to Make Your Short Form Content Go Viral and Shared Everywhere With TikTok Influencer
Short-form video is absolutely dominating across all social media platforms right now. Even LinkedIn is following this trend, and the video feed is quickly taking over. It’s becoming the go-to format for content consumption, making it essential to understand how to create content that resonates with your ideal audience and prospects. If you’re wondering how […]
How to Harness AI, Build Communities, and Rethink Business Models
In this episode of Marketing in the Madness, Katie Street sat down with Matt Desmier, an industry leader and speaker with a wealth of knowledge, for a dynamic discussion that explores human-centric marketing, the evolving role of AI, and the importance of building a communities. With differing opinions this episode makes for a lively debate […]
How Are You Managing Your Content with Tech, AI and Personalisation in 2025
Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and […]
Why Women in Leadership Must Speak Up
Why do we still differentiate between “women in leadership” and “leadership”? To create a world where leadership isn’t defined by gender, it’s essential to foster environments where women feel empowered to speak up, support one another, and redefine what it means to lead. This week on Marketing in the Madness, Katie Street sat down with Mar […]
How AI Is Transforming Product Placement in Advertising with Mar Duermeijer
In a world where advertising budgets are under pressure and consumer expectations are evolving, brands and marketers are seeking smarter, more scalable ways to connect with their audiences. AI-powered product placement emerges as an innovative approach that’s changing how brands integrate into the content we love. Whether redefining traditional advertising or reimagining how brands connect […]
Our sponsor
Word on the Street is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights, delivered by our panel of industry experts, leaders, and partners.   
 
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency today.