Unleash The Power of Social: Your Secret Weapon for B2B Sales

It’s time to unleash the power of Social Media and make it your B2B Tech Sales game changer…

In a world where social media reigns supreme, it’s astonishing that some businesses have yet to harness their full potential. For tech companies eager to supercharge their sales efforts, the question lingers: Are you truly leveraging the right marketing tactics for success?

Gone are the days of passive social media marketing. It’s happening right here, right now, and it’s scaling daily. Frankly, if you don’t start now, you’ll find it challenging to keep up with your competitors.

So, let’s change the game. It’s time to view social media marketing as a powerhouse strategy in its own right, not just an afterthought. Here’s why:

  1. Humanize Your Brand

Tech companies often appear as soulless corporate entities on social media. But by injecting storytelling, emotions, and experiences into your brand’s persona, you can forge deeper connections with your audience. Showcase the people behind your solutions, adding a relatable touch. Whether through personal stories or thought-provoking content, involving key personnel enhances brand authenticity.

  1. Rise Above the B2B Noise

In today’s saturated B2B market, mere self-promotion won’t cut it. If you just echo what everyone else is saying, your brand risks fading into the background. To stand out, pivot your narrative. Shift from selling to assisting – offer insights, actionable advice, and fresh perspectives that genuinely benefit your audience. By consistently providing value, your brand becomes a trusted consultant, paving the way for lasting relationships.

Social media is a platform to showcase these offerings, nurturing a virtual relationship with your audience. It allows them to see the value you offer, generating a steady flow of sales inquiries.

  1. Optimize Your Social Channels
  • Educational Content: Become the go-to source of knowledge by highlighting industry trends, innovations, and challenges.
  • Multi-Platform Strategy: Diversify your reach across platforms; don’t limit yourself to LinkedIn.
  • Engage with Intent: Focus on platforms frequented by potential clients, engage in industry groups, and showcase your expertise.
  • Paid Targeting: Capitalize on precise targeting tools, such as LinkedIn, to reach specific industries, roles, or companies.
  • Leverage Customer Testimonials: Flaunt your case studies and reviews; peer endorsements hold substantial influence.
  • Monitor and Engage: Use social listening tools to join brand and industry discussions subtly.
  1. Craft a Winning Go-To-Market Strategy
  • Gain Deep Marketing Understanding: Understand the market thoroughly, pinpoint industry pain points and grasp your tech solution’s unique appeal.
  • Segment Your Audience: Categorize potential clients based on their challenges and how your product addresses them.
  • Clear Messaging: Prioritize clarity in your messaging to effectively communicate your offer’s benefits.
  • Sales & Marketing Alignment: Harmonize your sales and marketing efforts, establish shared goals, and maintain coherent messaging.
  • Feedback Loop: Continuously collect feedback to adapt and refine your strategy.

All these strategies are mere words on paper until you embrace social media as a cornerstone of your B2B tech marketing. In a world where consistency, authenticity, and delivering real value are paramount, you’ll shine beyond fleeting viral trends. Focus on what your audience genuinely needs, and by consistently providing value, you’ll become a trusted industry leader and a reliable ally.

So, what’s your next move? Embrace Social, unleash the power of social, embrace it as a strategy and keep it front of mind instead of an afterthought!! We promise it will take your B2B Marketing to new heights! 

For deeper insights, check out our live podcast below, featuring Steven Bartlett’s Marketing Director, Grace Andrews, and Adobe’s in-house B2B Social Expert, Andy Lambert. Or, find it over at Marketing In The Madness on the below links: 

Listen online: Click here or head to the Podcast tab on our menu

Listen on Spotify: https://bit.ly/3rjYVdc

Listen on Apple: https://bit.ly/3RrvdgO

Listen on Google Podcasts: https://bit.ly/45Th3JQ

Listen on Amazon Podcasts: https://bit.ly/3PskWhO


Better yet, reach out to us at Street Agency at [email protected], where we excel in crafting strategies that resonate, engage, and redefine your marketing journey.


By Emma-Louise Brown
22nd September 2023
3 minute read