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Word on the Street
Our Word on the Street podcast provides you with ideas on how to attract and win new business.
In each episode we delve into the world of marketing and new business, speaking to the most famed agencies, businesses and membership organisations and brands from across the globe to give us an insight into their world.

We dig into various topics to find out exactly what B2B organisations and brands want and need, as well as how they like to be approached and work with agencies. Over the various seasons, we have covered topics such as how businesses can win without pitching, the power of procurement, the agency landscape, defining your value proposition and how to deliver better online pitches – as well as covering current research and future trends.
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Make it Human: How to Win in B2B Marketing in 2025
The world of B2B marketing is shifting fast, and 2025 is shaping up to be all about human-centred experiences. In a world where AI often makes interactions feel less genuine, the real challenge is ensuring our marketing stays truly human. This week on Marketing In The Madness, our founder Katie Street reveals her secrets on […]
Reshaping The Future of Marketing with AI
AI is rewriting the rules of marketing, offering tools and strategies that empower businesses to stay ahead in an ever-evolving digital landscape. But it’s not just about the tools; it’s about understanding the ethical implications, maintaining transparency, and building trust in a world where AI plays a pivotal role. Welcome to another episode of Marketing […]
Empowering Women in Leadership with Louisa O’Connor
Even though the marketing industry is filled with talented women, they remain strikingly underrepresented in senior leadership roles. The journey to leadership as a woman often requires more than just skill – it demands resilience, boldness, and a willingness to challenge the norm. This week’s episode of Marketing the Madness, we address the topic of […]
How to Create Lasting Connections Through Experiential Marketing
In an era where digital dominates, the importance of creating heartfelt experiences stands unmatched. Experiential marketing goes beyond delivering messages. By immersing prospects in authentic experiences, brands have the opportunity to create lasting impressions that captivate both the heart and mind.  In this week’s episode of Marketing in the Madness, Katie Street is joined by […]
How Introverted Female Leaders Redefine Success
Did you know that nearly half of UK women identify as introverts? To ensure introverted female leaders feel seen and heard, businesses must foster work environments that value all voices! To empower all voices to shine, it is important to master effective communication, build supportive relationships, and create cultures. This week on Marketing in the […]
How AI is Redefining Marketing Beyond Efficiency
AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it’s crucial to educate teams on how AI […]
Why Diversity is The Key Driver for Innovation at Uber
As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial. In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation. […]
Revolutionising Enterprise eCommerce: Are You Ready?
In the fast-evolving world of eCommerce, brands face unprecedented challenges and opportunities. As digital platforms advance and consumer expectations shift, the relationship between retailers and technology is undergoing a transformation. Those who embrace these changes will lead innovation, while others risk falling behind. From streamlining digital transformations to enhancing customer engagement, fusefabric empowers brands to […]
How Uber is Transforming Advertising, One Ride at a Time
Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L’Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time. This week on Marketing in […]
AI and Innovation: How to Thrive in a Changing Market
From automating content creation to optimising performance campaigns, AI empowers businesses to be more efficient and agile, while innovation sparks new ways to connect with audiences. Together, they’re enabling marketers to stay competitive, deliver personalised experiences, and navigate challenges. AI and innovation are essential for businesses looking to stay competitive and ahead of the curve. […]
How Gymbox Dares to Disrupt The Market With Rory McEntee
Playing it safe can leave your brand unnoticed, the true power lies in your ability to disrupt the market. It’s not enough to follow the trends or stick to what’s comfortable. Real growth comes from daring to break the mould and challenge the status quo. Thriving in today’s competitive landscape demands bold, fearless moves to […]
#BONUS Unlocking Innovation. Why Diverse Teams Win Every Time
Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth. This week we welcome back Heidrun,  a marketing leader at the forefront of driving change in industries from finance to retail, […]
Driving Growth Through Bold Marketing Innovations
In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo. Whether redefining customer experiences or shaking up traditional industry norms, the key to thriving in this fast-paced landscape […]
Client-Agency dynamics in the age of digital disruption with Tony Spong
Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being redefined. In the midst of this chaos, those who adapt will thrive, while others risk getting left behind. Welcome back to another […]
Navigating Narcissim in Business With Becki Houlston
Narcissism in the workplace isn’t just a buzzword—it’s a force that shapes the very core of leadership, team dynamics, and business culture. When narcissists rise to power, often amplified by the reach of social media and modern marketing, they bring with them a wave of manipulation, ego, and ultimately, disruption. What if we could see […]
Empowering Women in E-Commerce with Raman Dhaliwal- Janjua
Empowering women in e-commerce isn’t just about creating businesses—it’s about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It’s time to break the barriers and unleash the full potential of women entrepreneurs in the digital age. Welcome back to another dynamic […]
Gender Equality Exposed! Whats really happening in the workplace with Stephanie Aitken
The call for gender equality resounds louder than ever. Despite global efforts, stark disparities persist. Welcome to another transformative episode of Marketing In The Madness! This week we’re bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the […]
We Need More Mums In Marketing, with CMO and Founder of Mums in Marketing Claire Ferreira
Mum’s the word – especially when finding superstars in the marketing space. The Mums in Marketing community is creating waves in the industry and bringing together the most talented female marketers as they find a new balance between being mum and a kick-arse marketer. This week’s episode of Marketing the Madness is a special one! […]
She Means Business! Overcoming Barriers & Redefining Success with Amelia Sordell, Sedge Beswick and Joanna Lyall
She means business and by ‘She’ we mean all the females out there taking the world by storm however they see fit. Our title for this week’s episode ‘She Means Business’ might give the game away from the get-go, but you might have guessed that this week’s episode is a special one, not only is […]
From Ice Cream to Activism, Marketing with a Purpose with Ben & Jerry’s Head of Integrated Communications, Kerry Thorpe
Harnessing the power of activism within your brand is a game-changer in today’s socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week’s episode is your guide to ensuring you’re not among them. We’re diving deep into the unique blend of activism marketing with Kerry Thorpe, Head of […]
Your Marketing Will Fail Without The Right Technology
4 words no marketer ever wants to hear…’Your marketing will fail’ 😨 We are back with another MEGA instalment of the Marketing In The Madness podcast, but this week you might notice something a little different… That’s right we’re at MAD//Fest 2024 and in honour of our exciting partnership with MAD//Fest and their Female Leaders […]
The Importance of Relationships in Marketing; with Contentful’s EMEA Field Marketing Leader, Laura Thornely
Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week’s episode is your blueprint to ensure you’re not among them. We’re diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, […]
Bonus Episode: Finding Your Voice and Embracing Authenticity with Laura Thornley
We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we’re joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world. In this empowering episode “Finding your voice and embracing authenticity”, Laura shares her insightful journey as […]
Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled – Episode 41
Driving a high-performance culture is the key to success in any business, but it seems some are falling short in creating the perfect environment for it to thrive…This week’s episode is your ticket to ensuring you aren’t one of those.   We’re uncovering the power of perfecting high-performance culture in the workplace with the man […]
Bonus Episode: Empowering women through mentorship, with Abdul Khaled
Empowering women through mentorship, with E.on Next Head of Digital, Abdul Khaled   We’re on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital, Abdul Khaled is […]
Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar – Episode 40
Retail is an ever-evolving landscape that is seeing some businesses struggle to keep up, so how and what are other companies doing that allows them to keep ahead of the curb and innovate to stay relevant… You can uncover the secrets behind some of the biggest retail innovations of the past decade in this week’s […]
Bonus Episode: The power of role models with Fabrice Khullar
We’re back with another BONUS EPISODE of Marketing In The Madness, where Katie Street is continuing to tackle the need for not only equality and inclusion but also the empowerment of women in the workplace and the need to cut the stigma, particularly within the realms of Marketing and Technology. This week Katie welcomes Fabrice […]
Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor – Episode 39
Female entrepreneurs deserve your backing, here’s why:   Only 2% of all capital raised in the UK goes back to a female entrepreneur 🤯   And 87p in every £1 goes to back all-male teams 😲   It’s time to take a stand, and the powerhouse leading the change is this week’s podcast guest – […]
Culture Clash: Company Values & Gen Z Expectations with HappyHQ Co-Founder, Janine Jacobs – Episode 38
Janine Jacobs is changing the world of work as we know it.    Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself – Mary Portas! 🛍️    Janine is here to wave the flag for why […]
Ecosystems Unleashed: The power of partnerships
Ecosystems are on the rise across the industry right now, so on this week’s episode of  Marketing in the Madness, host Katie Street welcomed David Nisbet,  Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and […]
Bonus Episode: The magic happens in flexibility
Flexibility is the true magic behind creating a better working environment, don’t just take our word for it, Janine Jacobs, Co-Founder of Happy HQ, joins Katie on this week’s bonus episode of Marketing In The Madness to uncover the true power behind flexibility in the workplace and how creating a culture that encourages, not discourages, […]
Bonus Episode with Charlotte Todd: It’s time to lose the stigma
Welcome back to another exciting bonus episode of Marketing in the Madness, in this week’s episode, Katie dives into another powerful discussion on the need for not only equality and inclusion but also the empowerment of women in the workplace and the need to cut the stigma, particularly within the realms of marketing and technology. […]
From Catwalks to Kilowatts: British Gas’ Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd – Episode 36
British Gas is changing the game… Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉   This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries – exchanging couture for currents. 👗⚡   Now the Director of Marketing, E-commerce & Strategy at […]
Bonus Episode: From Young Minds To Tech Giants: Building a female-friendly future in technology
Welcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we’re delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in […]
Beyond the Checkout: Driving Tech Transformation in Retail with Crew Clothing Company’s Head of IT, Richard Surman – Episode 35
Forget what you know about shopping – this tech leader is changing the retail landscape for good! 🛍️   Driving Transformation using technology is a key theme of the Marketing In The Madness podcast, and this week is no different, as Katie welcomes Retail Technology Royalty, Richard Surman.   Richard is the mastermind behind the […]
Bonus Episode: The Vital Role of Male Allies in Gender Equality
In this week’s bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the […]
The Human Touch: Emotion-Led B2B Marketing with Apply Digital’s, Head of Partnerships & Biz Dev, Serge Albohayre – Episode 34
It is time to bring emotion into B2B Marketing Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns…So why as B2B businesses are we losing that emotional element in our marketing? This week we caught up with Serge Alboyhayre, Head of Partnerships & Business Development for EMEA at […]
Bonus Episode: Men vs Women – The Importance of Allyship
We’re back with the second instalment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club! This time, we’re honing in on the importance of allyship across the industry. As you know, we are on a mission to change the game when it comes to equality across the industry – to do that successfully, […]
From Inbox to Impact: Leveraging email signatures for B2B success with Exclaimer Global Chief Marketing Officer, Carol Howley – Episode 33
📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔   Yes, we’re talking about email signatures – those tiny yet mighty spaces that often go overlooked.    And with thousands of emails […]
Bonus Episode with Jasmin Guthmann: The Need for Advocates
This has been a long time coming. As an advocate for the females in the working world, not only in this industry but from all walks of life, I knew I had to use my platform to DO MORE. … and I am doing just that with the support and encouragement of some leading voices […]
Why Digital Needs To Get Flexible, with Contentstack & MACH Alliance’s Jasmin Guthmann – Episode 32
Digital needs to get flexible…Embracing technology in marketing is no longer a choice – it’s a necessity! 💥   For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation.  This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in […]
AI: The End of The Beginning – LIVE with E.ON Next Head of Digital, Creed Fragrances Global Digital Director & Contentful Senior Director #31
Marketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution!   Let’s give a warm round of applause for… 👏   🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products 🌐 Gavin Williams, Creed Fragrances, Global Digital Director 🖥️ […]
Purpose VS Profit: How to drive real growth with Ecomm Fashion & Gambling Head of Marketing, Laricea Ioana Roman-Halliday #30
This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat to talk all things Purpose vs. Profit in the world of Business 🔥   Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s […]
The LinkedIn Growth Tactics You Need In 2024 with Luan Wise, Social Media Consultant, Trainer & Author – Episode 29
Ready to Level up your LinkedIn Strategy in 2024, then you’ll want these LinkedIn Growth Tactics. 🚀   Buckle up for an exhilarating ride as Marketing In the Madness brings you a true social media wizard and marketing legend, Luan Wise, to help you do just that! 🧙   In this podcast episode, Luan reveals […]
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Word on the Street is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights, delivered by our panel of industry experts, leaders, and partners.   
 
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency today.