Find out on today’s episode of Word on the Street, WTF a Campaign Success Manager is and meet Claudia Pharoah and Katie De La Cruz who can tell you all about it as they celebrate their 2 year anniversary with Street Agency.
Both have been recognised on the BD100 and Claudia was shortlisted for The Alf Awards 2022 Rising Star Award. They live and breathe agency new business and marketing and are passionate about connecting brands with the agencies they need to succeed.
Claudia and Katie are responsible for leading client campaigns and new business outreach on a daily basis. Their responsibilities include the creation and running of campaigns, testing, learning and continually working to improve their effectiveness in driving conversations and booking their agencies qualified meetings with major brands, which to date include American Golf, Barclays Bank, Boots, Champneys, Disney, Fortnum & Mason, Hasbro, SEGA and Twitch.
Claudia and Katie joined us nearly 2 years ago and have made the role what it is today. They are a core part of the Street family – but they come from very different business backgrounds.
The majority of Claudia’s career has been agency-side, including at a UX Research agency where she led marketing, new business, and client experience, and before that at CuCo Creative, a creative branding agency where she led the marketing and new business process, as well as being the Account Manager for the agency’s largest client accounts, including working on P&G, Nickelodeon & Experian.
Katie is known to the team and clients simply as DLC she joined us from a client-side role at LV= where she spent the latter half of her career creating and delivering customer-facing communication, that despite regulation just made sense! Before then DLC used to run a number of pubs in Central and Greater London.
In this episode you will hear:
- What makes a great client
- Networking and celebrating
- Exciting opportunities with brands
- Reflecting on biggest achievements and mistakes
Links & references
Katie De La Cruz: https://www.linkedin.com/in/katie-delacruz/
Claudia Pharoah: https://www.linkedin.com/in/claudia-elizabeth-pharoah/
Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.