Why Women in Leadership Must Speak Up

Why do we still differentiate between “women in leadership” and “leadership”? To create a world where leadership isn’t defined by gender, it’s essential to foster environments where women feel empowered to speak up, support one another, and redefine what it means to lead.

This week on Marketing in the Madness, Katie Street sat down with Mar Duermeijer, Chief Content Officer at RYFF, to discuss the challenges and triumphs of navigating the corporate ladder as a female leader. Mar’s journey, from studying psychology to becoming a C-suite executive in a tech-driven company, is a testament to the power of perseverance and self-belief.

If you’re ready to challenge conventional norms and inspire the next wave of leaders, here’s what you’ll take away from this episode:

🌟 Find Sponsors, Not Just Mentors

Mar shares the game-changing role of sponsors; those who actively advocate for your career progression. While mentors offer advice and guidance, sponsors open doors, champion your capabilities, and help you achieve the recognition you deserve.

💬 Speak Up and Claim Your Space

One of the biggest challenges for women in the workplace is speaking for themselves. Katie reflects on her journey of finding her voice early in her career, realising that staying silent often leads to being overlooked. Speaking up isn’t about your ego; it’s about ensuring your ideas are heard and valued.

🏢 Break Stereotypes About Leadership

Mar believes great leadership transcends gender. It’s about qualities like humility, empathy, and the ability to empower others. Katie and Mar discuss how to move beyond stereotypes and focus on creating inclusive, value-driven leaders.

🗣️ Lead with Empathy and Authenticity
Empathy and authenticity are often seen as strengths of female leaders, but they’re essential qualities for anyone in leadership. Mar explains how leading with empathy has helped her foster collaboration, build trust, and inspire innovation.

🎧 Watch the FULL EPISODE here:

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Why do we still differentiate between “women in leadership” and “leadership”? To create a world where leadership isn’t defined by gender, it’s essential to foster environments where women feel empowered to speak up, support one another, and redefine what it means to lead.

If you’re ready to challenge conventional norms and inspire the next wave of leaders, here’s what you’ll take away from this episode:

Mar Duermeijer

Katie Street

Street Agency