Menopause in the workplace is a topic that’s long overdue for open discussion. For too long, this natural life stage has been overlooked, leaving many women to navigate its challenges in silence, all while continuing to excel at work, lead teams, and manage their personal lives.

The reality is that perimenopause and menopause can have a profound impact on cognition, confidence, sleep, and overall health. This directly affects performance and wellbeing at work, which is why 30% of women consider leaving their jobs during this time, with 10% actually stepping away.

So, this week of Marketing in the Madness, we’ve got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch.

We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link between gut health and hormone balance, and how brands like The Better Menopause are working to change the conversation.

Here’s what you’ll learn:

1️⃣ The workplace is losing valuable talent due to menopause.

Joanna delivered the stats:

• 30% of women consider leaving their jobs during menopause.
• 10% actually leave.
• Cost to the UK workforce? Around £1.8 billion in lost productivity.

Businesses need to get serious about this issue, especially if they want to hold onto their most experienced female talent.

2️⃣ Authentic storytelling builds trust and drives engagement.

Real people sharing real stories is the foundation of The Better Menopause marketing strategy. Joanna explains how user-generated content and influencer collaborations to share personal experiences that customers can relate to. This is why platforms like Instagram and TikTok are increasingly favouring personal, story-led content, meaning this approach isn’t just authentic, it’s effective!

3️⃣ Community is a core asset, not an afterthought.

Joanna and her team built community from day one, leveraging social media, events, and regular communication to create a space for conversation and feedback which directly informs product development.

Why does it matter?

• Makes every product more relevant and more likely to succeed.
• When people feel heard and seen, they don’t just buy your product, they advocate for your brand. That’s essential when you don’t have a big budget to throw at ads.
• It amplifies your reach. Women share recommendations with each other, specially around health and wellness, so an engaged community becomes a natural growth driver.

Whether you’re a woman experiencing these changes, a business leader aiming to foster a more inclusive workplace, or a marketer looking for authentic ways to connect with midlife audiences, this is a conversation you won’t want to miss!

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