In this episode we talk to Katie De La Cruz who has recently taken the leap from a long career in the insurance industry – managing employee relations and wellbeing – into the marketing sector, with us here at Street.
Katie, who has previously held a number of team-focused roles has shifted from solely focusing on people into focusing on data – which she would never have thought was the case even a few years ago! Her relationship building skills made her a must-hire for us and as our Campaign Success Manager, Katie has a deep interest in digital marketing and has developed her knowledge of SEO and analytics, which perfectly slots her into our power team!
In this episode Team Street talk about:
- Data is not generic, you must look for the nuances
- What Katie accidentally learned and how that has now become very useful
- Attracting and engaging an audience
- How Street Agency operates its campaigns
- The importance of data and what to look for within it
- The key data pools that we use
Links & References
Katie Street: https://www.linkedin.com/in/katiestreet/
Katie De La Cruz https://www.linkedin.com/in/katie-delacruz/
Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.
“Invest the time upfront and you’ll get better results” – Katie De La Cruz [10:16]
“We get the same results for small, lesser known clients as we do for the bigger, larger, famed, networked agencies” – Katie Street [13:24]
“It does help a lot when you understand who you are and the problem you’re solving for brands” – Katie De La Cruz [14:16]
“There’s nothing worse, from a brand’s point of view, clicking a link and going, I like what they do, but I don’t know what they can do for me” – Katie De La Cruz [14:40]
“When we look at the big agencies vs the small agencies, there’s often nothing in it” – Katie De La Cruz [15:24]
“You’ve always got those dream clients, the ones you want to speak to” – Katie De La Cruz [17:11]
“Do have your ideal clients, but also maybe test, do a separate campaign to an upcoming market” – Katie Street [18:53]
“We’re still seeing really good engagement, people are still thirsty for knowledge” – Katie De La Cruz [20:53]
“Fomo doesn’t work anymore” – Katie De La Cruz [22:20]
“Use that power language, like ‘sorry you missed this because there was some awesome tips’, they’re much more likely to continue to engage with you” – Katie Street [23:49]
“I think there is power in making sure you’re constantly engaging, constantly offering a CTA” – Katie De La Cruz [25:23]
“I think the sequencing of your email is something” – Katie Street [27:07]
“The brand has to match the content you’re sending out” – Katie De La Cruz [29:30]
“Especially for starting conversations, that’s been a great thing for me, now they’re not in my bulk sends anymore” – Katie De La Cruz [31:04]
“Content will and will always be King/Queen” – Katie De La Cruz [33:07]
“If you aren’t producing content as an agency, you need to be” – Katie De La Cruz [33:27]
“It all starts with really awesome content” – Katie Street [33:56]
“Making sure you’ve got insightful helpful content as part of your plan and not just case studies and exciting news” – Katie Street [36:15]
“If someone emails you, don’t just reply, reply and ask them an open question” – Katie Street [44:08]