The importance of finding your niche

In our first Word on the Street episode of 2022, we speak to Rob Da Costa, Business Mentor & Coach.

Rob helps agency owners grow their agencies in a profitable way. Rob previously owned and sold his own agency, CIT PR, he has extensive knowledge of the agency world and the problems agency owners face. He joins Katie to discuss the importance of having a clear niche if you want to grow. 

In this episode you will hear:

  • The four ways you can niche your agency 
  • How Katie decided on her niche for Street
  • The importance of making your niche clear within your mission 
  • Why finding your niche can help you solve not sell and create amazing marketing content

Links & references

Katie Street: 

Rob Da Costa: 

 Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.  

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.

Key Moments

How many opportunities are you actually winning? – Rob [14:50]

How do you differentiate yourself from the crowd and the importance of niche – Rob [13:45]

How do Street Niche? – Katie [15:33]

Different ways to niche down your offering – Rob [16:43]