Bonus Episode: Men vs Women – The Importance of Allyship

We’re back with the second instalment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club! This time, we’re honing in on the importance of allyship across the industry.

As you know, we are on a mission to change the game when it comes to equality across the industry – to do that successfully, we need to get more people behind the cause, and who better to help us shout about some of the leading issues when it comes to inequality than those who have/are experiencing the impacts of it firsthand.

So, with that in mind, Katie has welcomed another incredible industry leader in her own right, Carol Howley, CMO at Exclaimer, to join her on this week’s episode of Marketing In The Madness where they dig deeper into Carol’s own unique experiences and share invaluable advice on the ever-evolving landscape of gender equality. There are so many eye-opening takeaways from this episode highlighting the need for change, and the importance of advocating, championing and supporting not only females in business but all – as the true answer for change is found in Allyship and not an ‘Us vs Them’ mentality.

And if you don’t think inequality still exists, maybe this stat will change your mind…

“We estimate it will take 300 years for the gap between men and women in the workplace to even out when it comes to the opportunity men have vs women”

We’ll leave you with that thought…

The Female Leaders Club:


Carol Howley:

McKinsey Women in Workplace 2023 Report:

Katie Street


Street Agency