This week we find out how you can create a thriving digital agency and why it’s important to stand out in the competitive market.
The amazing agency coach, Gareth Healey, has more than 24 years’ experience in the agency world after owning his own thriving agency and has now written his debut novel, Stand Out or Die, a book for digital agency owners with a step-by-step framework on how to create the digital agency you’ve always dreamed of.
Gareth now works with ambitious owners of independent agencies, helping them to develop strategies to grow their businesses and achieve their personal objectives.
In this episode you will hear:
- What advice would you give to new agency owners looking to grow?
- What are the biggest mistakes agencies/ agency owners make?
- What learnings do you have from buying and running an agency?
- How can agencies cut through the noise and become more visible to the brands they want to work with?
Links & references
Katie Street: https://www.linkedin.com/in/katiestreet/
Gareth Healey: https://www.linkedin.com/in/garethhealey/
Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.
Who is Gareth and what does he do for the agencies – Gareth [4:57]
Why Gareth wanted a change from agency life – Gareth [8:05]
Gareths agency and its immense growth – Gareth [11:57]
How to navigate staff and set a vision after a buyout – Katie & Gareth [16:05]
The Agency hangover and how it can affect the work – Katie & Gareth [19:55]
Why agencies need to remember its not personal – Katie [23:32]
It’s important to push back on your clients to keep positive habits – Katie [26:08]
Why retaining business should be crucial to an agency as well as new business – Katie [31:27]
The biggest mistakes agency leaders make – Gareth [33:15]
Stand out or die! What Gareth’s book can teach us – Gareth [39:18]