The Importance of Relationships in Marketing; with Contentful’s EMEA Field Marketing Leader, Laura Thornely

Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week’s episode is your blueprint to ensure you’re not among them.

We’re diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura knows that true understanding between these departments can radically transform customer engagement and drive targeted outcomes. 🤝

And by mastering this sales and marketing collaboration, you will see your business grow in ways you never imagined…

In this week’s episode of our podcast, Laura joins us to explore the vital principles of cultivating a dynamic relationship between sales and marketing: From integrating sales insights to refine marketing strategies, to nurturing a culture where both teams are aligned in their goals—it’s a treasure trove of wisdom and practical advice on building a cohesive powerhouse.


In this episode, you’ll discover:

🚀 How close sales and marketing collaboration can lead to more insightful customer understanding and significantly more effective campaigns.

👥 Strategies for building strong, enduring relationships within your teams to foster an environment of mutual trust and goal achievement.

🖌 Techniques for leveraging sales insights to tailor marketing materials that resonate deeply with target demographics.

🔗 The importance of relationship-building in crafting a united front that drives both sales and marketing towards common objectives.

💡 Leadership insights from Laura on how fostering this partnership can create a cycle of continuous improvement and innovation.

So, if you’re ready to elevate your business and create an environment where both sales and marketing teams thrive together, tune into this essential episode now to unlock the strategies you need to succeed, believe us, it’s not to be missed.

Watch the full episode here: 

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Links & references


Laura Thornley




Katie Street


Street Agency