Reshaping The Future of Marketing with AI

AI is rewriting the rules of marketing, offering tools and strategies that empower businesses to stay ahead in an ever-evolving digital landscape. But it’s not just about the tools; it’s about understanding the ethical implications, maintaining transparency, and building trust in a world where AI plays a pivotal role.

Welcome to another episode of Marketing in the Madness! This time, Katie Street and Marco Andre explore how AI is reshaping the future of marketing.

Previously, Katie joined Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis, to discuss how AI is revolutionising content creation and the future of marketing. In this episode, AI versions of Katie and Marco (with American accents) take over.

Katie demonstrates how AI can amplify creativity, streamline campaigns, and enhance data-driven decisions. Whether you’re in a global corporation or a small business, this episode shows how to integrate AI and unlock its full potential.

Here’s what you’ll learn:

✍🏼 The Role of AI in Marketing: Discover how AI is more than just tools. Learn how it serves as a strategic framework to achieve business goals and boost marketing impact.

🌟 Personalisation at Scale: AI can tailor healthcare experiences, creating truly personalised patient interactions that go beyond the one-size-fits-all approach.

🤖 AI for Marketers of All Sizes: How AI tools can enhance your work—from automating content creation to analysing social media engagement.

🔒 Ethics and Transparency in AI: How to use AI responsibly, protect data privacy, and build trust with customers.

💡 Overcoming Fear of AI: Practical steps to embrace AI, start small, and grow your skills in this fast-changing space.

You can watch the FULL EPISODE HERE:

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Links:

Here’s what you’ll learn:

Marco Andre:

Katie Street

Street Agency