The world of B2B marketing is shifting fast, and 2025 is shaping up to be all about human-centred experiences. In a world where AI often makes interactions feel less genuine, the real challenge is ensuring our marketing stays truly human.

This week on Marketing In The Madness, our founder Katie Street reveals her secrets on how to stay ahead in B2B marketing by focusing on what truly matters – putting PEOPLE first. From creating unforgettable events to crafting content that resonates, Katie breaks down the strategies you need to stand out in an AI-saturated world.

B2B buyers are people first – driven by emotions, personal challenges, and the desire for real solutions. To stand out, your business must go beyond products and focus on understanding and engaging with the individuals behind the decisions.

Ready to ace your 2025 B2B marketing strategy? Here’s what you’ll learn from this episode:

🌟 Authenticity is everything: In a world where it’s hard to tell what’s real, human-centred content and in-person connections are the key to cutting through the noise

💡 Experiential marketing: Learn how to create lead-gen events that go beyond the basics, with unique venues and experiences that build trust and real connections (think about our most recent event in the bake off tent 😉)

💪🏼 Solve real problems: To deliver that value exchange, you must understand the wants and needs of your prospects! Find out how to craft campaigns that deliver that value and connect on a deeper level

📹 Content that converts: Short, snappy videos with a strong hook are in a all time high. Discover how to educate and inspire without ever feeling too “salesy”

🔗 You can watch the FULL EPISODE HERE:

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Links:

Katie Street

https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency

https://street.agency/
https://www.linkedin.com/company/streetagency/