Katie Talks B2B: How To Actually Win B2B Clients in 2025

B2B marketing is evolving fast. The days of relying on PDFs, cold outreach, and rigid lead-gen strategies are over. Today’s most successful brands are connecting emotionally, showing up authentically, and creating marketing that actually resonates with B2B clients.

In this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility!

If you’re serious about standing out in the competitive space, this episode is packed with unmissable insights that will help you win B2B clients.

Here’s what you’ll learn:

🥇 Only 5% of your target audience is actively buying at any given time. Katie explains how to market to the other 95% and stay top of mind for your B2B clients when they are ready.

🥇 B2B clients aren’t robots, they’re people. Learn how humanising your marketing with emotional messaging and employee-generated content (EGC) builds real trust and keeps your brand front and centre.

🥇 B2B clients want to buy from brands they trust and that trust is built through PEOPLE, not polished decks. Katie reveals how to make your team the face of your brand and drive better engagement.

🥇 Today’s B2B buyers are on LinkedIn, leaning on their networks for trusted recommendations. Find out how to show up consistently and create content that your future B2B clients actually care about.

🥇 You might know your ideal customer profile (ICP), but are you reaching the entire buying committee? Katie explains how including overlooked stakeholders like procurement, finance, and HR can help you close more clients. Think about that “plus three” effect.

🥇 AI can help you scale but only if you use it right. Katie shares how to train AI like a team member so it can help you create on-brand content that actually speaks to your B2B clients (not just mimic the internet).

Why This Episode Matters

Whether you’re trying to attract new B2B clients or deepen relationships with your existing ones, this episode offers a clear roadmap. It’s not just about content, it’s about connection, emotion, and visibility in the right places, with the right people.

🎧 Watch the FULL EPISODE here:

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B2B marketing is evolving fast. The days of relying on PDFs, cold outreach, and rigid lead-gen strategies are over. Today’s most successful brands are connecting emotionally, showing up authentically, and creating marketing that actually resonates with B2B clients.

Here’s what you’ll learn:

Why This Episode Matters

🎧 Watch the FULL EPISODE here:

Links:

Katie Street

Street Agency

Marketing in The Madness