How to win new business in 2022

In this episode of Word on the Street, we’re changing it up a bit! In December we hosted our New World of New Biz webinar and was joined by Tracy Barber, Global Head of Brand at The Brooklyn Brothers, Patrick Awty, Manager Director at The Smalls, and Adam Street, Global Account Director at UserTesting.

They reflected on how the pandemic has changed new business and what learnings we should be taking into this year to win amazing opportunities.

In this episode you will hear:

  • How agencies found success in the Pandemic
  • The importance of upselling
  • Where to get the most leads – Outbound vs. Inbound
  • 2022 industry trends

Links & references

Sign up to our next The New World of New Biz Webinar here: 

Katie Street:

Tracey Barber:

Patrick Awty:

Adam Street:

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.

Key Moments

Why The Brooklyn Brothers had a 300% increase during the pandemic – Tracey [6:54]

The pandemic gave the opportunity for agencies to help their clients navigate tough times – Patrick [10:50]

You have to segment your audience – Katie [13:00]

Inbound vs outbound – Adam [17:20]

What a deeper level of connection with your customers is important – Tracey [25:59]

Size doesn’t matter anymore – Tracey [27:21]

Building a community and the importance in creative diversity – Patrick [38:30]