How to utilise events to attract new business

This week we find out how events can be used to help agencies win new business and why hybrid events might be the new way forward post- pandemic. Kate Hutchinson is the Founder and Managing Director of an award-winning events agency, The Secret Event Service. Adapting quickly to the changing marketplace, Kate and Team SES developed their skill sets to the world of virtual and hybrid event delivery and are now one of the leading agencies in the Hybrid event delivery market.

In this episode you will hear: 

  • How did the event world change in the pandemic? 
  • What are some of the benefits of doing virtual events that might not be seen during face-to-face events?
  • What would a hybrid event look like and what would be the benefits of running hybrid events? 
  • How can agencies use events to drive new business?

Links & references

Katie Street:

Kate Hutchinson: 

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.