How to find your agency’s superpower

What is your agency’s superpower? This week we take a look at what it means to have a unique offering and how your values help lead your services.

In 2021 alone Angel Gaskell, Managing Director and Founding Partner of HDY Agency, has won the ‘Digital Entrepreneur of the Year’ at Digital Women Awards and made it onto the official ‘40 over 40’ list published by leading marketing and advertising media titles, Campaign Magazine and The Drum. As well as building a thriving agency, both Angel and the agency extensively support and advocate for the LGBTQIA+ community in Birmingham and beyond.

In this episode you will hear:

  • Why is important to have a unique offering?
  • What are some of the challenges you faced as a female founder?
  • How important do you believe diversity and inclusivity when attracting new business?
  • What steps did you take to grow your agency in such a short space of time, whilst also in the middle of a pandemic?

Links & references

Katie Street:

Angel Gaskell:

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.

Key Moments

Who is Angel and what has she learnt that has helped her to achieve – Angel [5:55]

What is HDY’s approach to their services? – Angel [14:34]

How to the HDY grow so rapidly – Angel [18:25]

The importance to build relationships by helping the community – Angel & Katie [22:25]

Being open to helping others can help you too – Katie [26:14]

Agencies that are doing really well tend to be those who understand sales – Katie [26:48]

What kinds of people does HDY have on their new business team – Angel [31:15]

How content has helped Street build an engaged community – Katie [34:26]

What tactics and content is HDY finding the most successful – Angel [38:10]