How to develop more compelling bids, with Alex Footman

Alex is the Director and Co-Founder of bid and business development consultancy, Stephen Alexander. They work with a wide range of agencies to help them secure new work by providing hands-on support and expert guidance on competitive tendering, specialising in public sector bidding.

Prior to setting up Stephen Alexander, Alex spent more than 20 years in a range of marketing, communications, and business development roles, in financial and professional services, manufacturing, market research, and the public sector. He now brings this experience of working across a wide range of marketing channels, projects, and campaigns into his work to help agencies navigate a wide range of bid processes.

This episode covers:

  • Positioning yourself to win a bid
  • How to be bid ready
  • Bid process must-haves
  • Policies to have in place within your agency
  • How to beat your competition
  • Databases for bidding opportunities
  • The difference between a pitch and a bid

Word on the Street is sponsored by Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what can offer your agency, visit

Links & references:

Katie Street:
Alex Footman:
Gov Contract Finder:

Get in touch: [email protected]