How to create more inbound leads with the power of social media

Whilst social media is nothing new, B2B’s have historically been late to the party and seen as a ‘must-do’, rather than an opportunity to create insightful and engaging content to attract leads. B2B social media doesn’t need to be boring! On June’s edition of the New World of New Biz, Katie Street was joined by Andy Lambert – Senior Manager of product Marketing at Adobe and Author of Social 3.0, Ed Knights – Head of New Business & Marketing at Born Social, and Dan Knowlton – Co-Founder & CMO at Knowlton to share their insight on how to create more inbound leads using the power of social media.

In this episode you will hear:

  • Best practices for social strategy
  • The biggest social media mistakes & how to avoid them
  • How to create valuable content
  • What social media tools can you use to be more efficient

As always, our webinars were full of so many amazing insights, but you can find our key takeaways in our How to step up your social media strategy to drive new business blog post here:

Links & references

Katie Street:

Andy Lambert:

Ed Knights:

Dan Knowlton:

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.