How to Create Lasting Connections Through Experiential Marketing

In an era where digital dominates, the importance of creating heartfelt experiences stands unmatched. Experiential marketing goes beyond delivering messages. By immersing prospects in authentic experiences, brands have the opportunity to create lasting impressions that captivate both the heart and mind.

In this week’s episode of Marketing in the Madness, Katie Street is joined by the brilliant Louisa O’Connor, Managing Director of Seen Presents! Together, they uncover why experiential marketing strategies are the hidden marketing gems, how to win over sceptical stakeholders with ROI-proof strategies, and the secret ingredients that make events truly unforgettable.

Katie and Louisa’s chemistry, combined with their shared passion for creating memorable brand experiences, makes this episode both entertaining and deeply educational. Whether you’re brainstorming your first event or refining your strategy, this episode will inspire you to rethink the power of experiential marketing.

Here are some of the key points we explore in this episode:

📈 Why only 29% of marketers leverage brand experiences, despite 80% of consumers craving them.

🤳🏼 Louisa reveals how to prove ROI to procurement and finance teams by treating events as “content playgrounds”.

🌟 Katie and Louisa cover the essentials of early planning, highlighting how memorable experiences are built when aligned with brand goals.

🧠 From Montclair’s immersive brand worlds to Bacardi’s legendary Bermuda Triangle party, hear REAL examples of experiences that leave lasting impressions.

🎧 By the end of this episode, you will:

Be inspired to create events that tap into emotions and create lasting connections like a PRO.
Understand the role of experiential marketing in blending the tangible with the intangible.
Learn why planning early and aligning events with broader campaigns unlocks maximum impact.
Discover how brands like Netflix, Pinterest, and Dove have redefined experiential marketing to resonate with both B2B and B2C audiences.

The future belongs to brands brave enough to embrace experiential marketing. By crafting experiences that inspire and engage, brands transform from mere products and services into vital parts of their customers’ lives. Are you ready to make your brand unforgettable?

You can watch the FULL EPISODE HERE:

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Links:

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Here are some of the key points we explore in this episode:

🎧 By the end of this episode, you will:

Louisa O’Connor:

Katie Street

Street Agency