How being brave enough to position yourself differently can help you win new business

On today’s episode of Word on the Street, Katie speaks to CEO of Creative CX, Mark Pybus. Mark is a veteran in the technology consulting space, primarily focused on the strategy and delivery of digital products and services. He’s worked across the broad MarTech landscape and uses this experience to help businesses navigate the best approach to integrating capabilities and driving value from their investment in technology. 

Although technology and data are the focus of most activities Mark has been involved in over the years, his key to success has always been engaging, enabling and empowering the people to take action.

In this episode you will hear: 

  • The importance of being brave with your brand positioning 
  • How to build a unique proposition 
  • Creating a culture where everyone has an experimental mindset

Links & references

Katie Street: 

Mark Pybus: 

Our Sponsor

Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.