In the current overcrowded market dominated by digital presence, social media influence and ever changing professional landscapes, having an authentic personal brand that stands out is now more important than ever! Women across the industry are challenging traditional norms, breaking barriers, and owning the room with an unapologetic personal brand.

In this sparkly episode of Marketing the Madness, our host Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal brand, authentic leadership, and the journey of empowering women in business and beyond.

Nishma shares her inspiring career story, from her early days at Teletext Ltd to becoming the Founder and “Chief Sparkle Officer” of Glittersphere. She opens up about navigating the corporate world, overcoming imposter syndrome, and the transformative power of storytelling in both marketing and personal development.

With this episode, you will learn:

1. “Everyone has a personal brand, whether you want it or not”

Your personal brand isn’t just about social media, it’s the impression you leave on people in real life. Whether you realise it or not, how you show up speaks volumes, so own it confidently.

2. “You need to be more than brilliant”

Being great at your job sometimes isn’t enough. You need to stand out and be memorable. Nishma’s advice? Embrace your uniqueness and differences and show up authentically, even if it means sparkling solo.

3. “Authenticity is the new influencer currency”

In a world full of filters and algorithms, authenticity is KEY. Nishma calls it “Authentic Intelligence” which means that being real is what truly connects and resonates with others.

4. “Do you think Netflix wakes up and says, ‘We’ve made enough shows’?”

Worried there are too many podcasts or ideas out there? Nishma reminds us there’s always room for new stories, especially yours, so start creating now!

Exclusive Insight: Nishma shares an exclusive first look at Hera, the UK’s first female-led, female-produced podcast network designed to showcase diverse female voices and stories.

Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you’ll have learnt actionable insights that will help you level up your strategy and stand out online.

🎧  Watch the FULL EPISODE here:

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