Exploring the challenges faced by female agency founders

On this week’s episode of Word on the Street, Katie was joined by the inspiring Sedge Beswick, Founder and Managing Director of SEEN Connects, an award-winning influencer marketing agency focused on building genuine relationships between brand and influencer.

Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore. 

In this episode you will hear: 

  • How Sedge built an award-winning agency 
  • The importance of relationships and utilising your network 
  • Sexism faced in the agency world 

Links & references

Katie Street:

Sedge Beswick: 

Sign up to our International Women’s Day webinar:  

Our Sponsor

Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business ‘engine’. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit to find out more and start empowering your agency.