Even though the marketing industry is filled with talented women, they remain strikingly underrepresented in senior leadership roles. The journey to leadership as a woman often requires more than just skill – it demands resilience, boldness, and a willingness to challenge the norm.
This week’s episode of Marketing the Madness, we address the topic of women in leadership within the marketing and events industry. From Project Assistant to MD at Seen Presents, Louisa O’Connor, reflects on her career path, sharing the pivotal moments that shaped her leadership style. Having worked with giants like Netflix, Amazon, and TikTok, Louisa is now on a mission to empower women to break barriers and lead in the industry.
If that’s not enough to have you tuning into the full episode, here’s a little glimpse into what you can expect from this episode:
🫡 The Power of Saying Yes: Every experience, no matter how small or challenging, prepares you for the bigger moments ahead. Louisa shares how embracing every opportunity, even the challenging ones, helped her successfully navigate complex roles.
🌎 Building Diverse Teams: Learn the importance of creating inclusive work environments that reflect varied perspectives, from gender and age to cultural backgrounds.
🌟 Defying Stereotypes: Louisa shares how overcoming self-doubt helped her succeed in an industry where women are often underrepresented.
✏️ Leadership Lessons: Leadership isn’t just about rising to the top, it’s about helping others see their potential and empowering them to succeed. We share actionable insights on nurturing an environment that values every voice.
This episode is an invitation to challenge the norms, step into leadership with confidence, and create environments where everyone can thrive. Whether you’re an aspiring leader, or someone looking to support women in your workplace, this episode offers practical tips and inspiration for everyone.
Watch the FULL EPISODE here:
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Links:
Louisa O’Connor:
https://www.linkedin.com/in/louisa-o-connor-36773919/
https://www.seenpresents.com/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.linkedin.com/company/streetagency/