Beyond the Checkout: Driving Tech Transformation in Retail with Crew Clothing Company’s Head of IT, Richard Surman – Episode 35

Forget what you know about shopping – this tech leader is changing the retail landscape for good! 🛍️


Driving Transformation using technology is a key theme of the Marketing In The Madness podcast, and this week is no different, as Katie welcomes Retail Technology Royalty, Richard Surman.


Richard is the mastermind behind the tech strategies of huge heritage brands like Crew Clothing, Saltrock, Pringle & Ben Sherman as well as retail powerhouses, Oasis, Warehouse, Reiss, Whistles, Paperchase, and Oddbins – to name a few! 😅


As you can imagine from that epic line-up of brands, this episode is jam-packed with valuable content about the evolution of retail tech, driving customer experiences beyond the checkout and what we can expect from the future of digital shopping, as our high streets take a hit. 


In this episode of Marketing In The Madness you’ll discover:


  • 👚New innovations such as tablet POS systems that are creating seamless shopping experiences. 
  • 👗Why monolithic systems are dead and which composable platforms Richard has implemented to help his brands stay flexible in an ever-changing market. 
  • 👔Insights into the latest retail tech trends you will start seeing in stores over the next 3-5 years. 
  • 👠The importance of creating “wow moments” at all levels of the customer journey from social media content, to website accessibility to in-store experiences. 


This episode has all the insider intel you need to understand the future of shopping, before it hits the high street, whilst providing you with ideas and tactics to drive transformational change in your business. 

Tune in now! 🎙🎧


Links & references


Richard Surman

Head of IT at Crew Clothing Company


Katie Street


Street Agency