AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation

AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth?

In this episode of Marketing and the Madness, Katie Street sits down with AI expert Danilo McGarry to uncover the truth about AI’s rapid evolution and what it means for businesses and professionals. Danilo has spent nearly two decades shaping AI strategies for some of the world’s biggest companies such as United Health Group and Citigroup.

In this episode, he unpacks the true potential of AI, not just as a tool for small tasks but as a fundamental shift in how companies operate. Packed with insights and practical takeaways you can implement today, this conversation explores how AI can elevate productivity, streamline processes, and create entirely new business models. You won’t want to miss it!

Here’s what you’ll learn in this episode:

🤖 It’s time to stop thinking about AI as just a way to write emails or generate videos. Danilo shares why TRUE AI transformation happens when companies focus on workflows and automation.

💡 AI is driving the shift towards fully automated companies. Danilo explains why businesses should rethink their structure to leverage AI for efficiency gains.

🔍 Many companies struggle to see real impact from AI because they focus on small, isolated tasks rather than rethinking their entire workflow. Danilo shares how businesses can avoid this mistake.

🧠 AI is enabling highly personalised marketing experiences, where customers receive tailored content, products, and even commercials based on their unique data.

🎧 Watch the FULL EPISODE here:

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AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth?

Here’s what you’ll learn in this episode:

Links:

Danilo McGarry

Katie Street

Street Agency

Marketing in The Madness