We’ve already noticed some interesting trends and hot topics in 2023, and one of them is Community Marketing.
Building a community to market your business can be a powerful and cost-effective way to reach potential customers and build brand loyalty.
Here are some key steps you can take to build a community around your business:
Identify your target audience: The first step in building a community is to understand who your target audience is. Identify their demographics, interests, and pain points to better understand what they are looking for in a community.
Choose the right platform: Decide on the platform or platforms that will be most effective for reaching your target audience. This could be social media, a company blog, a forum, or a dedicated community platform.
Create valuable content: Create and share valuable content that your target audience will find useful and interesting. This will help to attract people to your community and keep them engaged.
Encourage engagement: Encourage engagement by asking questions, starting discussions, and creating opportunities for your community members to share their thoughts and ideas.
Build relationships: Take the time to build relationships with your community members by responding to comments, answering questions, and showing appreciation for their contributions.
Show your brand personality: Use your brand’s personality and voice to connect with your community members. This will help to build trust and create a sense of community.
Use community management tools: There are many community management tools that can help you to organize, moderate, and measure the success of your community.
Listen to feedback: Take the time to listen to feedback from your community members. Use this feedback to improve your products, services, or community.
Recognize and reward: Recognize and reward your most active and engaged community members. This will help to keep them motivated and engaged.
Keep the community active: To keep the community active, you should be consistent in posting content, responding to comments, and starting new discussions.
Optimize for SEO: Optimize your community for SEO to make it easier for people to find your community through search engines.
Use analytics: Use analytics tools to track your community’s growth, engagement, and conversions. Use this data to optimize your community and identify areas for improvement.
At Street, we are proud to be part of some incredible communities including:
Our Founder Katie Street recently wrote a LinkedIn article about why she feels community marketing will be the most impactful marketing strategy any business can focus on to achieve sales success this year and beyond.
Katie was inspired to write this article after attending the first BIMA member’s lunch of 2023 a few weeks ago. Katie attended with our Marketing & Campaigns Director Nicola Cheese, and they both had an amazing time meeting people from different backgrounds, networking, and sharing great advice and partnering opportunities.
To learn more about how community marketing and being a member of different communities can benefit you and your business, read Katie’s article here.
What communities do you love being a part of? We’d love to find out so we can join your favourite communities and share them with our audience too! Let us know on our social media channels, or drop us an email at [email protected].