In the first 6 weeks of 2021 we have helped Reuben engage with over 50 potential new leads, and have deep conversations with 10 potential clients, of which they are now waiting to hear on 2 opportunities.
Client’s business
Reuben Digital has been one of Street’s clients for several years now and represent one of our strongest success stories. They are a boutique digital agency, who work on the complex end of website development, including big brand consumer gift card solutions, egift sites, complex system integrations, booking systems, order and fulfilment systems, intranet websites and market-leading ecommerce solutions. Their team of specialists and developers has the expert knowledge, agility and speed to better connect businesses with their customers. By focusing on developing innovative technical solutions, they provide their clients with significantly more opportunities for revenue growth.
The problem / objectives
Reuben Digital approached Street to re-develop their value proposition and messaging, develop a new sales and marketing strategy, help set financial targets and ultimately to lead their new business outreach. They are a highly-effective digital agency, and were responsible for the launch of both the National Book Tokens and National Theatre Tokens schemes across the UK. Reuben Digital is able to work with clients to offer highly valuable, strategic advice, develop new revenue streams for businesses, transform under-performing legacy systems and ultimately put complex digital systems in place that power business growth. We knew Reuben Digital had so much to offer and so we set some ambitious targets to achieve together, setting up a new pipeline and CRM system for the business to track our new business success.
Street’s solution / approach
Starting with a new value proposition that played to the strengths of the agency, we then developed a new brand look and feel, marketing messaging and sales and marketing strategy and plan. Once the new brand look and feel was established, we then helped to develop a new website narrative and design. This was supported by new copy for case studies, credentials and ongoing insights. Having developed an event and campaign strategy, we have been leading outreach for Reuben Digital for approximately 2 years. We constantly review the strategy and develop new tactics based on our industry research.
Results
In the first 6 weeks of 2021 we helped Reuben engage with over 50 potential new leads, and have deep conversations with 10 potential clients, of which they are now waiting to hear on 2 opportunities. We ran roundtable events in London which uncovered opportunities with brands including Kate Spade and Carphone Warehouse. Since then we have passed opportunities to Reuben Digital with brands including Manchester United Football Club, the RNLI, Cruelty Free International and Mind, and also set-up partnership meetings with agencies including BBH, Four Communications and Wonderland.