Women’s health is a multi-billion dollar industry, yet it faces marketing roadblocks at every turn: from social media censorship to advertising bans and investor skepticism. So how do you successfully market a women’s health brand in a world that often silences the conversation?

Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research.

From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers.

Whether you’re a marketer, brand strategist, or entrepreneur, this episode is packed with insights on how to:

• Learn how Valentina and her team overcame advertising bans, restricted reach, and digital platform censorship to grow a thriving direct-to-consumer brand.
• Discover why community-driven marketing, influencer collaborations, and educational content are key to driving engagement in sensitive categories.
• Find out how branding, design, and messaging can shift perception and drive adoption in traditionally overlooked markets.
• With only 2.5% of public health funding going to women’s health, raising capital is a challenge. Valentina shares her fundraising strategy and why alternative funding sources matter.
• Understand the trends shaping the future of women’s health marketing, from shifting consumer mindsets to the rise of micro-communities and non-traditional media channels.

🎧  Watch the FULL EPISODE here:

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