How AI is Redefining Marketing Beyond Efficiency

AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it’s crucial to educate teams on how AI can be used to improve efficiency and productivity.

Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experience at both Google and Novartis. Marco shares his insights into how AI is redefining marketing as we know it; and how, when used correctly, it can enhance productivity and ultimately reshape marketing strategies.

Packed with insights and practical takeaways you can implement today, from how AI can transform efficiency, and reduce tasks like content creation and image generation from hours to minutes. It is not to be missed.

Ready to discover how AI is transforming marketing? Here’s what you’ll learn in this episode:

🤝🏻 How AI contributes to a customer-centric future. Integrating AI allows for better understanding and engagement with customers, leading to improved products and services that meet their needs.

💡 AI is not just a buzzword; We explore how AI is redefining marketing and the importance of marketers embracing it. Rather than fearing job loss, it’s about learning how AI enhances capabilities and creativity.

⚙️ “Prompt engineering” is demystified. Marco suggests it’s all about asking the right questions rather than crafting complicated prompts – this shift in mindset allows more effective interactions with AI.

🤖 Marco shares his top AI tools that will revolutionise your marketing efforts.

🧠 From fear to empowerment: Marco encourages businesses to view AI as a partner that can free up time for more creative and strategic tasks rather than a replacement.

As we venture further into the age of AI, it’s clear that those who adapt and innovate will thrive. This episode serves as a reminder that the tools are at our disposal; it’s up to us to wield them wisely!

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Ready to discover how AI is transforming marketing? Here’s what you’ll learn in this episode:

Marco Andre:

Katie Street

Street Agency