Georgie Carter is the CEO & Founder of Pepped Lifecycle Marketing Agency, a lifecycle marketing for health and wellness businesses. She is one of The Telegraph Top 100 Female Entrepreneurs to Watch and has over a decade of experience specialising in lifecycle marketing and CRM, and a proven track record of converting leads into fiercely loyal customers. Pepped was founded in 2020 and helps scaling D2C health and wellness businesses grow using the power of email and SMS marketing. The Pepped team have worked with a variety of clients both in the UK and US, from Planet Organic to Hims and TRIP.

This episode covers:   

• The shift to SMS marketing
• Why personalised messaging is the way forward
• Trends and examples of brands that are getting SMS marketing right
• Best tools and platforms for SMS marketing
• Pepped’s approach to email marketing
• Georgie’s three marketing trends
• Balancing work with new motherhood

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/ 

Georgie Carter: https://www.linkedin.com/in/georgiecartermarketingconsultant/ 

Pepped: https://www.peppedup.co.uk/

Get in touch: [email protected] 

What on YouTube: https://youtu.be/FCKcKX8benU