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Our Marketing in the Madness podcast gives you fresh marketing ideas and insights into attracting and winning new business in this fast-changing and mad, mad world!
From the heads of major brands to top influencers and female powerhouse leaders —Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career.

With each episode, we dive deep into the topics and content that YOU want to hear —innovative approaches, new tech, emerging trends, personal branding, leadership and so much more. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.

Marketing in the Madness answers your most pressing questions and equips you with the tools and knowledge to overcome your biggest marketing challenges and achieve your hairiest, scariest goals. So what are you waiting for, go and give it a listen!
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AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth? In this episode of Marketing and the Madness, Katie Street sits down with AI […]
B2B marketing is undergoing a transformation, evolving from its traditional, sales-driven roots to a dynamic, strategic powerhouse. But it’s not just about the tools and tactics; it’s about understanding the psychological depth, fostering human connections, and building resilient brands in an ever-competitive market. Welcome to another episode of Marketing in the Madness! This time, Jennifer […]
In the current overcrowded market dominated by digital presence, social media influence and ever changing professional landscapes, having an authentic personal brand that stands out is now more important than ever! Women across the industry are challenging traditional norms, breaking barriers, and owning the room with an unapologetic personal brand. In this sparkly episode of […]
Short-form video is absolutely dominating across all social media platforms right now. Even LinkedIn is following this trend, and the video feed is quickly taking over. It’s becoming the go-to format for content consumption, making it essential to understand how to create content that resonates with your ideal audience and prospects. If you’re wondering how […]
In this episode of Marketing in the Madness, Katie Street sat down with Matt Desmier, an industry leader and speaker with a wealth of knowledge, for a dynamic discussion that explores human-centric marketing, the evolving role of AI, and the importance of building a communities. With differing opinions this episode makes for a lively debate […]
Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and […]
Why do we still differentiate between “women in leadership” and “leadership”? To create a world where leadership isn’t defined by gender, it’s essential to foster environments where women feel empowered to speak up, support one another, and redefine what it means to lead. This week on Marketing in the Madness, Katie Street sat down with Mar […]
In a world where advertising budgets are under pressure and consumer expectations are evolving, brands and marketers are seeking smarter, more scalable ways to connect with their audiences. AI-powered product placement emerges as an innovative approach that’s changing how brands integrate into the content we love. Whether redefining traditional advertising or reimagining how brands connect […]
Our sponsor
Marketing in the Madness is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights, delivered by our panel of industry experts, leaders, and partners.   

The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency today.