As a Digital Marketing Assistant you will predominantly work on the Digital Marketing function of our newly launched solution, Tanba (The Agency New Business Academy).  From social media and email campaigns to website and SEO improvements, you will work with the team to deliver marketing campaigns to help get the company’s voice heard and attract more followers with the aim of building a database of potential members.

This weighting of different areas within this job description may change over time, dependent on the areas of success, where you excel and the balance of the team. We do this as we believe that by building roles around our staff and learning and focussing your role around what you love doing, is where success lies for both your own career and our growth.

Core objective

Your core objective will be to work on the Digital Marketing of Tanba as well as occasionally helping the Street team with marketing campaigns.  You are responsible for making sure Tanba’s value proposition is always represented in our campaign strategies and comms, as well as crafting and delivering the content for these with the support of the rest of the team.

Key Results

You will achieve this through:

  • Fully understanding our company mission and our objectives/targets
  • Becoming an expert in our brand, industry, competitors and audience
  • Working with the team on marketing and campaign plans
  • Devising and delivering future campaign ideas
  • Bringing the campaigns and content to life
  • Creating a content calendar, with key content themes to attract our audience
  • Building strong relationships with both the Street and Tanba team
  • Learning from experienced colleagues

Core Areas of Work

There will be some flex between these areas as per the requirements of the company, but core areas of work will be:

Primary:

Content Calendar

Create a content calendar and use Content Cal to schedule social media posts

Social Media posts

Create the content and design assets and regularly post across our social media channels – LinkedIn, Instagram and Facebook

Design Asset Creation / Blog / Videos / Social Media output

Delivering assets and collateral for our own marketing

Social Media reporting

Analyse which posts are driving traffic and what content is most relevant to our audience to help with future content plans

Website

Upload blog posts and new landing pages, and work on ideas to improve the SEO of the website

Google Analytics

Use Google Analytics to report back to the company and help analyse performance and improve future traffic to the website

Secondary:

Content Creation

Write the copy for email campaigns and blogs for our website, as well as relevant new landing pages to drive traffic

Training & Events

Help the team when necessary with organising training and events for the company

Marketing Automation

Learn how to use the Marketing Automation software to help the team when sending out campaigns

Responsibilities and Activities

  • To create a content calendar
  • To manage and run social media campaigns
  • To schedule social media posts using Content Cal
  • To give more personality to our social media e.g. team videos, hints and tips etc
  • To share more helpful content with our social media followers and website users
  • To interact with our audience on social media e.g. likes, comments, shares
  • To keep up to date with the latest social media trends
  • To research the correct hashtags for social media posts
  • To suggest SEO recommendations for our website and implement the changes
  • To analyse Google Analytics and use this to recommend website updates
  • To meticulously update plans and campaign documentation
  • To create written content
  • To complete desk research and planning work where required
  • To produce contact reports/notes and follow up emails as required
  • To create strong relationships with the team

Desired Skills and Attributes

  • Great organisational skills
  • Great communication skills
  • Amiable with a strong ethical code
  • Enthusiastic, with a can-do attitude
  • An ever-growing understanding of marketing techniques
  • Excellent attention to detail
  • Project management skills
  • Strong collaboration skills
  • Self-motivated with the ability to manage your own time extremely well
  • Be able to work well with a team
  • Ability to multi-task and work to deadlines
  • Fast-learner
  • Ambitious
  • Committed
  • Curious to understand latest brand, design, advertising and digital techniques

To apply for this position, please send a CV and a covering letter to [email protected]

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